SEO agency Bath

Helping Bath businesses outrank competition and drive website traffic

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Why choose Varn for your SEO and AI search visibility in Bath?

We are a highly experienced SEO and digital marketing agency that has been helping Bath businesses increase their organic website traffic for over 15 years. 

Outperforming competitors in traffic volume and gaining search visibility means climbing Google’s rankings and appearing on new and evolving AI-driven platforms like Google’s AI Mode, SearchGPT, and Perplexity. At Varn, we help Bath businesses stay ahead of these changes by optimising websites for Generative Engine Optimisation (GEO). Without this, your business risks missing out on top rankings, citations, and valuable customer traffic.

This is where Varn, a leading SEO agency working with Bath businesses, can help. Our proven results have kept companies across the region visible at the top of search results while adapting to constant algorithm updates and AI innovations. Our AI Visibility Frameworks give your Bath business the edge to maximise search visibility and stay ahead of the competition.

Expert technical SEO, AI search and data analytics agency for Bath

Our expert team brings deep knowledge of SEO and digital marketing, combined with a passion for AI, & data analytics. This competitive focus ensures our SEO services in Bath are among the best available.

We deliver growth in high-quality, conversion-ready traffic through technical SEO, off-page SEO, data analytics, and AI-driven search strategies. Our new AI Visibility Frameworks allow us to benchmark your Bath business against competitors, show how visible you are in AI-driven search, and provide a clear, high-impact action plan to accelerate rankings, traffic, and revenue growth.

Discover our AI Visibility Framework
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How we help your Bath business succeed in search

Building foundations for success: We optimise websites for peak search performance, driving visibility, indexability, and long-term growth.

Search everywhere: From Google and YouTube to voice search, AI Mode, and ChatGPT, we ensure your Bath business is discoverable wherever your customers are searching.

Smart data-driven decisions: We turn complex data into insightful dashboards, guiding smarter business and marketing decisions.

Future-proof strategy: We adapt your strategy to stay ahead of industry shifts, ensuring your business thrives as search evolves.

Google Partner

“We love all things SEO, it’s what makes us happy and our business thrive.”

Tom Vaughton

CEO of Varn

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AI and search innovation: The future of SEO

Search is evolving rapidly, with AI and large language models transforming how people discover businesses online. At Varn, we help your businesses stay ahead by integrating AI-driven innovation into their SEO strategies.

From AI-focused optimisation to evolving search algorithms, we make sure your Bath business stays competitive, and remains visible. Our AI Visibility Frameworks are designed to help you adapt to changes such as Google’s AI Mode, ensuring your website is optimised for the future of search.

Varn's AI Visibility Framework

How to get your Bath business visible in AI search

Many Bath businesses are asking us these questions: “Will ChatGPT mention my product?” “Are we visible in AI search results?” “How can we appear in Google’s AI Mode?” Google is no longer the only homepage of the internet. AI tools such as ChatGPT, Perplexity, and AI-enhanced Google search are reshaping discovery. In this short video, Tom Vaughton shares practical advice from our AI Visibility Framework to help Bath businesses audit and improve their visibility in AI-driven search.

Respected SEO, AI search and digital marketing agency

We know SEO inside out. Varn’s CEO, Tom Vaughton, is a regular speaker at BrightonSEO, the world’s largest and most respected search marketing conference.

With over 25 years in digital marketing and search, Tom frequently shares expertise on Google, website visibility, AI-powered search, and the evolution of SEO. He shared his talk: ‘The only 4 SEO strategies you’ll EVER need’ in April and will return in October, sharing his insights on ‘The SEO identity crisis: Don’t let AI make you average’.

Award-winning SEO agency for Bath

In 2025, we were proud to win the ‘Best Business Services’ category at the Bath Life Awards.

As a specialist SEO agency based just outside Bath, we are deeply rooted in the local business community. This recognition means a great deal to our team, as it reflects our innovation, expertise, and the strong client relationships we’ve built across Bath and beyond.

Read the judges' comments about Varn
Some of our happy clients
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Looking for AI-ready SEO expertise for your Bath business?

We get results

Delivering great ranking results and impressive ROI

Learn more

44 %

increase in rankings on page 1 of Google

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220 %

increase in organic search visits

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74 %

increase in unbranded organic search clicks

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268 %

increase in monthly revenue

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Find out more about our our SEO successes

Our results

How do I know if Varn is the best Bath SEO and AI search agency for me?

SEO is both a science and an art, and choosing the right agency is critical. It can be a difficult process to find a trusted agency to partner with on such a complex and opaque practice. Many agencies promise higher rankings and more traffic, but the key is finding a trusted, transparent partner who can deliver a comprehensive SEO service.

To help guide your decision, we’ve also shared Google’s own advice on choosing an SEO partner in our article: ‘How to find a great SEO Agency – Google’s Advice’.

 

Our expert SEO services for Bath

Varn SEO services diagram

Varn's SEO expertise revolve around 4 key disciplines to help your Bath business gain visibility online

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Technical SEO
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Data analytics
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Off-page SEO
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AI search & innovation
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At Varn we deliver excellence in technical SEO to maximise search engine visibility. Varn technical SEO services offer technical expertise that makes websites faster, understandable for the search engines & easier to crawl.
Technical SEO services
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Varn offer specialist statistical data analysis & reporting to help you make data driven decisions. These will link directly to KPIs to improve your website performance, search engine rankings & conversion rates.
Data analytics services
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Our off-page SEO experts deliver content strategy, content creation & proactive digital PR to build brand reputation. This ensures maximum online reach, build quality links & optimise your website rankings.
Off-page SEO services
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Our dedicated Innovation Team keeps Bath businesses ahead as search evolves. From optimising for AI-powered search engines to unlocking deeper data insights, we help brands stay visible, competitive, & ready for growth.
AI search & innovation services

Are you looking for an SEO agency partnership in Bath?

Want to see us in person?

No problem because our agency is based near Bath. We will happily arrange to meet at a venue that suits you, and we can work around your schedule.
Contact our friendly SEO team on 01225 439960 to discuss your search marketing objectives.

An SEO Agency is a company that specialises in improving the search engine ranking results for websites, businesses, and individuals. Google, Bing and the other search engines use hundreds of ranking factors in their algorithms when deciding what results to present every time someone types in a search query. And that’s estimated at over 6 billion searches each day. These algorithms are constantly being updated and also undisclosed. The specialism of SEO is therefore highly skilled and is an investment, as part of a digital marketing strategy, for businesses who want to receive more highly targeted traffic to their websites.

An SEO Agency is a company that specialises in improving the search engine ranking results for websites, businesses, and individuals. Google, Bing and the other search engines use hundreds of ranking factors in their algorithms when deciding what results to present every time someone types in a search query. And that’s estimated at over 6 billion searches each day. These algorithms are constantly being updated and also undisclosed. The specialism of SEO is therefore highly skilled and is an investment, as part of a digital marketing strategy, for businesses who want to receive more highly targeted traffic to their websites.

You should see SEO as a long-term strategy. It can take several months to get to any prime ranking positions from an SEO campaign, and rankings can fluctuate on an hourly basis. However, ranking improvements can start within a few weeks. How quickly you get into better ranking positions for relevant search terms will also depend on how competitive your industry is, and more specifically how many of your competitors are investing in SEO, and also your website legacy – what actions have been taken in the past, how old your domain is, and how knowledgeable and trustworthy you are in your field.

The cost of SEO services varies depending on what is included and the expertise of the agency. Most SEO projects in 2021 cost between £500-£2,000 per month based on the scope of the project. A one-time project will range between £3,000-£30,000 and hourly rates for SEO consultants fall between £80 to £200 depending on the expertise of the consultant.

There has been a proliferation of digital marketing agencies springing up over the past decade. Digital marketing has a broad scope, with search marketing and SEO being an integral part of any digital success story. Trouble is there are not many companies that know how to do it well. It is often outsourced by larger web design agencies who don’t have the specialist knowledge in-house, or brushed over as part of a one-size fits all type of Yoast SEO. But these methods will only get you so far. The truth is, winning the top ranking positions for relevant keywords in a competitive market-place is very hard to achieve and sustain without specialist help. If you would like to chat through any of our methodologies or results then please give us a call and we would be happy to share.

Unlike other digital marketing agencies, SEO is and always has been our core specialism. It’s not an after-thought when building a website, or a bolt on marketing service. We’ve been delivering expert SEO services since 2010 and have a wealth of experience in getting our clients websites achieving an optimal performance. Just take a look at our case studies to see the kind of results we have achieved. We are a friendly, experienced, and honest team… you’ll really get to know the person working on your SEO, so they can fully understand your unique business and website goals and be fully on board for the journey you are on.

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Looking for SEO expertise for your Bath website?