Monitoring and reporting

Looker Studio (formerly Google Data Studio) is a free dashboard tool that allows you to visualise and share data from multiple sources, making it easier to monitor performance and identify trends.

Yes, Looker Studio integrates seamlessly with Google Analytics, allowing you to create dynamic reports and dashboards with real-time data.

While Google Analytics is a cloud-based tool with extensive integration capabilities, Matomo is an open-source platform focused on data privacy and user control, making it ideal for GDPR compliance.

Adobe Analytics offers advanced features like customer segmentation, predictive analytics, and integration with other Adobe tools, making it more suitable for large enterprises with complex needs.

KPIs are measurable values that indicate how effectively a business is achieving its goals. Examples include website traffic, conversion rates, and customer acquisition costs.

The best KPIs align with your business objectives. Varn can help you define relevant metrics based on your goals, industry, and target audience.

Yes, using multiple tools like Google Analytics, Matomo, and Adobe Analytics can provide a comprehensive view of your data, with each tool focusing on specific aspects of performance.

The frequency depends on your business needs. While daily monitoring is ideal for fast-paced industries, weekly or monthly reviews may suffice for others.

Custom dashboards allow you to focus on the metrics that matter most to your business, providing a clear, actionable overview without the noise of irrelevant data.

Absolutely. Varn can configure automated reporting through tools like Looker Studio and Google Analytics, ensuring you receive regular updates without manual effort.