Insights & news

We are seeing a fundamental shift in how people find information and how they search in general. As organic search evolves with the introduction of AI, the way your website interacts with Large Language Models (LLMs) is becoming the new SEO. Ensuring your content (and data) is accessible not just for humans, but for robots too, is going to be critical to ensuring your business can stay ahead.

Within many AI search platforms - not only can users find information easier, but they are also now able to make bookings and purchases, directly within the LLM without needing to visit a traditional website at all.