13th Mar 2024What is Search Keyword Intent Modelling and Why is it Important? We all know by now the importance of identifying the best, most relevant keywords used by people when searching online for what your business offers. Many ... Article by: David , SEO Account Manager More articles by David
27th Feb 2024February Roundup We have curated some of the key search marketing news from the last month:TikTok is leading the way on integrating AI into its platformThis piece ... Article by: Thomas , SEO Account Executive More articles by Thomas
20th Feb 2024Protect your Google Ads and Analytics – Are you ready for Consent Mode V2? Why is Google Introducing Consent Mode V2In order to comply with new legislation surrounding rising expectations with user privacy, Google is now moving towards degrading cookies ... Article by: Christopher , Senior Paid Media Executive More articles by Christopher
15th Feb 2024Prompt Engineering | How to Get Generative AI to Produce Useful Outputs AI models have become prominent tools in many people's working days, the most dominant being Chat-GPT. These can be incredibly useful; however, they often don’t produce ... Article by: Jess , Senior Technical SEO Executive More articles by Jess
08th Feb 2024A New Head of Innovation Role at Varn We are excited to share the news that Aimee Talbot will be taking on the newly created role at Varn, Head of Innovation.As we start to ... Article by: Aimee , Head of Innovation More articles by Aimee
01st Feb 2024How does Google’s Search Generative Experience (SGE) work? Google's Search Generative Experience (SGE) transforms users' search experience through generative AI. SGE enables users to ask more detailed questions in search, receive concise summaries of ... Article by: Jess , Senior Technical SEO Executive More articles by Jess
29th Jan 2024January Roundup We have curated some of the key search marketing news from the last month:Researchers observed varying capabilities of AI content detection between Bard, ChatGPT and ... Article by: Thomas , SEO Account Executive More articles by Thomas
25th Jan 2024Varn Research: 55% of Google SGE results overlap with standard organic search results In part one of this series, AI and the Future of Search, we discussed the roots of Google's engagement with Artificial Intelligence, from the acquisition of ... Article by: Aimee , Head of Innovation More articles by Aimee
10th Jan 2024How to Measure SEO Success: 7 Key Metrics Do you know if your SEO activity is working? SEO strategies can be complex to create and implement - and even more difficult to monitor and ... Article by: Helen , Senior Technical SEO Manager More articles by Helen