Insights & news

As Google evolves, more searches end without a click, with users finding answers directly on the results page. This shift leaves brands to compete for visibility on the Search Engine Results Page (SERP) in ways they’ve never faced before. This guide will help you understand what zero-click searches are, why they’re a critical part of a search marketing strategy, and how to optimise for them effectively. With proven strategies and expert, up-to-date insights, you’ll be equipped to thrive in a zero-click SERP.