SEO & GEO for small business and startups

We are a specialist search marketing agency for small business and startups

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A specialist SEO and GEO agency for small business and startups

Don’t settle for basic SEO services. Small businesses or startups need strategies that increase website traffic, online digital visibility, and conversions.

At Varn, we help small businesses and startups increase traffic to their websites, improve search visibility across multiple digital touchpoints, wherever your audience is searching…and then, convert those website visitors and leads into customers. Whether you’re launching a new product, building a local presence, or scaling rapidly, our expert search team designs SEO, GEO, and search visibility strategies that align with your business goals, audience, and growth plans.

Why SEO and GEO matters for a small business

For a small business, standing out and getting noticed online is a constant challenge. In such a competitive market, being visible on Google and increasingly on AI-powered platforms with GEO (Generative Engine Optimisation) can make or break your business growth.

SEO and GEO ensures your services and products reach the right customers at the right time. From optimising website pages to improving site structure, a strong search strategy drives traffic, builds brand awareness, and reduces reliance on paid advertising.

  • Attract more local and niche customers through high-intent organic searches
  • Boost visibility for your key products or services, offerings, or landing pages
  • Optimise website content to engage visitors and drive conversions
  • Structure your site for Google, AI powered search, and your target audience
  • Build sustainable, long-term growth that scales with your business

 

Some of our happy clients
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Rooster Sailing Logo
Roche Logo

SEO and AI search GEO experts for small business and startups

We combine our deep knowledge of technical SEO, GEO, data analytics, AI search, and content strategy with experience working with small businesses and startups to deliver the traffic, visibility, and growth they need. We help ambitious companies achieve targets in competitive markets while supporting you with mentoring, training, and actionable insights that will make a meaningful impact for your small business.

Using our AI Visibility Framework, we analyse how your website performs in AI-powered search, uncovering opportunities across structured data, semantic optimisation, and entity authority, giving you a clear plan to protect and grow your digital presence.

The AI Visibility Framework from Varn

Why Varn?

We specialise in the unique challenges faced by small businesses and startups operating in highly competitive markets. It can be a huge challenge to get discovered and stand out in such crowded digital marketplaces.

Luckily our expert team at Varn really understand the impact SEO and AI search visibility can have on small businesses. We are active thought leaders in the industry and Varn CEO, Tom Vaughton is regularly asked to speak at leading events, like brightonSEO, Europe’s largest and most respected conference for SEO professionals. Tom will be back on the main stage in October 2025, sharing his new talk ‘The SEO identity crisis: Don’t let AI make you average’.

 

Tom Vaughton at brightonSEO Oct 25

Do you need an expert SEO and GEO agency for your small business or startup?

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Our expert SEO services for small business

Varn expert SEO services diagram
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Technical SEO
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Data analytics
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Off-page SEO
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AI search & innovation
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We deliver excellence in Technical SEO to maximise search engine visibility. Our Technical SEO services offer technical expertise that makes your website faster, understandable for the search engines and easier to crawl.
Technical SEO
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We offer data expertise and specialist statistical data analysis and reporting to help you make data driven decisions that will link directly to KPIs to improve your website performance, search engine rankings and conversion rates.
Data analytics
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Our Off-page SEO experts deliver content strategy, content creation and proactive outreach digital PR to build brand reputation, ensure maximum online reach, build quality links & optimise your website rankings.
Off-page SEO
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Our dedicated Innovation Team keeps your small business ahead... as search platforms evolve. From optimising for AI-powered search engines like AI Mode and ChatGPT to unlocking data insights, we help websites to stay visible and competitive.
AI search & innovation
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Get in touch with our expert SEO team

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