Specialist SEO agency for Wiltshire

Helping businesses across Wiltshire get visible online

Why Choose Varn for SEO and AI Search Visibility in Wiltshire?

Varn is a highly experienced SEO and digital marketing agency with over 15 years of expertise helping Wiltshire businesses grow their online visibility.

Search visibility today is about more than achieving higher rankings on Google. It now extends to emerging AI-powered search platforms such as Google’s AI Mode, SearchGPT, and Perplexity. At Varn, we ensure your business is fully prepared for this shift by applying Generative Engine Optimisation (GEO) strategies that help websites perform effectively across both traditional search engines and AI-driven environments.

If your business is not appearing prominently in these spaces, you may be missing out on valuable traffic and potential customers.

As a leading SEO agency in Wiltshire, Varn has a proven track record of enabling businesses to adapt to algorithm changes, industry developments, and new AI search innovations. Our AI Visibility Frameworks are designed to give your business a competitive advantage, helping you outperform competitors and secure stronger, long-term visibility.

Expert Technical SEO, AI Search and Data Analytics Agency in Wiltshire

At Varn, we combine deep expertise in SEO and digital marketing with advanced capabilities in AI and data analytics. This unique combination gives our clients a competitive advantage, ensuring our SEO services across Wiltshire are among the most effective in the industry.

Our focus is on delivering high-quality organic traffic that drives measurable results. With specialist knowledge in technical SEO, off-page SEO, data analytics, and AI search innovation, we help businesses accelerate website rankings, increase traffic, and grow revenue.

Through our Varn AI Visibility Frameworks, we identify where your business stands in AI-driven search, benchmark performance against competitors, and create a clear, actionable strategy to rapidly improve your online visibility.

Find out more about our AI Visibility Framework
mid-page-pills

How we help your Wiltshire business succeed in search

Building foundations for success: We optimise websites for maximum search performance, ensuring every element supports visibility, indexability, and long-term growth.

Search everywhere: From Google, YouTube, and voice search to AI Mode and ChatGPT, we make sure your business can be discovered wherever your audience searches.

Smart data-driven decisions: We convert complex data into actionable dashboards and insights, helping guide strategic business and marketing decisions.

Future-proof strategy: We keep you ahead of search trends, adapting strategies and tracking innovations to protect your online presence.

Google Partner

Proven client success

Driving higher rankings and measurable ROI

Learn more

268 %

Increase in monthly revenue

paperbag-logo

74 %

Increase unbranded organic search clicks

moma-logo

220 %

Increase in organic search visits

roche-logo

44 %

Increase in rankings on page 1 of Google

woolacombe-logo

AI and search innovation: The future of SEO

With AI and large language models reshaping search, Wiltshire businesses need to adapt to stay visible online. At Varn, we specialise in integrating AI-focused SEO and search innovations into existing strategies, ensuring your business stays ahead.

From AI-optimised search to machine learning integration, our AI Visibility Frameworks help Wiltshire businesses navigate new search technologies, including Google’s AI Mode, conversational search, and AI-driven indexing platforms.

Discover Varn's AI Visibility Framework

How to get your Wiltshire business visible in AI search

Wiltshire businesses often ask: “Will ChatGPT mention my product?”, “Are we visible on AI search platforms?”, “How can we appear in AI-driven results or Google’s AI Mode?” The homepage of the internet is no longer just Google. AI tools like ChatGPT, Perplexity, and Google’s AI Mode are transforming search. In this short video, Tom Vaughton shares practical tips from our AI Visibility Framework to help Wiltshire businesses audit and improve their AI search presence.

Respected SEO, AI search and digital marketing agency

Varn’s CEO, Tom Vaughton, is a recognised authority in SEO, regularly speaking at BrightonSEO, the world’s leading search marketing conference.

With over 25 years in search and digital marketing, Tom shares insights on Google, website visibility, AI-powered search, and the evolution of SEO. He spoke at Brighton SEO in April on ‘The only 4 SEO strategies you’ll EVER need’ and will be back in October on the main stage to share his talk: ‘The SEO identity crisis: Don’t let AI make you average’.

Award-winning SEO agency for Wiltshire

In 2025, we were proud to win the ‘Best Business Services’ category at the Bath Life Awards.

As a specialist SEO agency based near Bath, we’ve long served Wiltshire businesses and are proud to contribute to the local business community. This recognition reflects our team’s innovation, expertise, and commitment to delivering measurable growth for our clients.

Some of our happy clients
bullion-vault-logo
woolacombe-bag-holidays-logo
funkin-cocktails-logo
arkivum-logo
descartes-logo
bath-christmas-markets-logo
paxton-and-whitfield-logo
yeti-logo
Paperbagco-logo
moma-logo
Rooster Sailing Logo
Roche Logo

Does your Wiltshire website need expert SEO and AI search knowledge to increase visibility?

“At Varn, we don’t just aim for rankings - we aim for impact. We partner with ambitious businesses, using data-driven strategies and insights to unlock measurable results."

Tom Vaughton

CEO of Varn

Tom New Website Profile
mid-page-pills

How do I know if Varn is the best Wiltshire SEO and AI search agency for me?

SEO can feel opaque, with many agencies promising higher rankings and more traffic, which makes choosing the right partner critical. At Varn, we prioritise transparency and results, delivering full-service SEO that drives measurable growth.

Google provides useful advice for selecting an SEO agency, which we’ve summarised in our article: “How to find a great SEO Agency – Google’s Advice”. It’s a valuable resource for Wiltshire businesses looking to partner with a trusted and effective SEO team.

Google Partner

Our expert SEO services

Varn expert SEO services diagram

Varn's SEO expertise leverages 4 key disciplines to get your Wiltshire business visible online

services-icon
Technical SEO
services-icon
Data analytics
services-icon
Off-page SEO
services-icon
AI search & innovation
service
At Varn we deliver excellence in technical SEO to maximise search engine visibility. Varn Technical SEO services offer technical expertise that makes websites faster, understandable for the search engines & easier to crawl.
Technical SEO services
service
Varn offer specialist statistical data analysis and reporting to help you make data driven decisions that will link directly to KPIs to improve your website performance, search engine rankings and conversion rates.
Data analytics services
service
Our off-page SEO experts deliver content strategy, content creation & proactive outreach digital PR to build brand reputation, ensure maximum online reach, build quality links & optimise your website rankings.
Off-page SEO services
service
Our dedicated Innovation Team keeps you ahead as search platforms evolve. From optimising for AI-powered search engines to unlocking data insights, we help brands stay visible and competitive.
AI search & innovation services

Looking for an SEO agency partnership in Wiltshire?

Want to see us in person?

No problem because our digital marketing agency is in Bradford on Avon, Wiltshire. We will happily arrange to meet at a venue that suits you, and we can work around your schedule.
Contact our friendly SEO team on 01225 439960 to discuss your search marketing objectives.

An SEO Agency is a company that specialises in improving the search engine ranking results for websites, businesses, and individuals. Google, Bing and the other search engines use hundreds of ranking factors in their algorithms when deciding what results to present every time someone types in a search query. And that’s estimated at over 6 billion searches each day. These algorithms are constantly being updated and also undisclosed. The specialism of SEO is therefore highly skilled and is an investment, as part of a digital marketing strategy, for businesses who want to receive more highly targeted traffic to their websites.

An SEO Agency is a company that specialises in improving the search engine ranking results for websites, businesses, and individuals. Google, Bing and the other search engines use hundreds of ranking factors in their algorithms when deciding what results to present every time someone types in a search query. And that’s estimated at over 6 billion searches each day. These algorithms are constantly being updated and also undisclosed. The specialism of SEO is therefore highly skilled and is an investment, as part of a digital marketing strategy, for businesses who want to receive more highly targeted traffic to their websites.

You should see SEO as a long-term strategy. It can take several months to get to any prime ranking positions from an SEO campaign, and rankings can fluctuate on an hourly basis. However, ranking improvements can start within a few weeks. How quickly you get into better ranking positions for relevant search terms will also depend on how competitive your industry is, and more specifically how many of your competitors are investing in SEO, and also your website legacy – what actions have been taken in the past, how old your domain is, and how knowledgeable and trustworthy you are in your field.

The cost of SEO services varies depending on what is included and the expertise of the agency. Most SEO projects in 2021 cost between £500-£2,000 per month based on the scope of the project. A one-time project will range between £3,000-£30,000 and hourly rates for SEO consultants fall between £80 to £200 depending on the expertise of the consultant.

There has been a proliferation of digital marketing agencies springing up over the past decade. Digital marketing has a broad scope, with search marketing and SEO being an integral part of any digital success story. Trouble is there are not many companies that know how to do it well. It is often outsourced by larger web design agencies who don’t have the specialist knowledge in-house, or brushed over as part of a one-size fits all type of Yoast SEO. But these methods will only get you so far. The truth is, winning the top ranking positions for relevant keywords in a competitive market-place is very hard to achieve and sustain without specialist help. If you would like to chat through any of our methodologies or results then please give us a call and we would be happy to share.

Unlike other digital marketing agencies, SEO is and always has been our core specialism. It’s not an after-thought when building a website, or a bolt on marketing service. We’ve been delivering expert SEO services since 2010 and have a wealth of experience in getting our clients websites achieving an optimal performance. Just take a look at our case studies to see the kind of results we have achieved. We are a friendly, experienced, and honest team… you’ll really get to know the person working on your SEO, so they can fully understand your unique business and website goals and be fully on board for the journey you are on.

BBEA awards SEO agency
BrightonSEO talk Tom Vaughton
7948B786-D668-40FB-BE48-89468E8CF355
29778271-8cac-4247-b8ff-dfd5544da1e6
website-presentation
reviewing-stats-on-screen
cta-background cta-background

Get in touch with our expert SEO team