Aquaplanet

Combining SEO & Paid Search to

Accelerate Business Growth

Objective

Aquaplanet are the UK’s leading paddle board suppliers known for their well designed and stylish boards.

In July 2021, the Aquaplanet marketing team reached out for some help with their search marketing across SEO and paid media.

Our initial proposal outlined some of the following aims to align with their KPIs:

Get to the top of the search engines for paddle board related terms
Drive a positive return on search marketing investment
Deliver the above within a transparent and strategic relationship
Grow the paid media plan, coverage and revenue

What they say about us...

I’ve been working with Varn for over a year now and they really have delivered on their promises. Together we have achieved our goal of reaching number 1 on Google for our target keywords and scaled our spend on Google efficiently. The team are very friendly, helpful and really know their stuff. Highly recommended.

Rob Lewis, Marketing Executive

What we did

Bespoke Technical SEO Audit
Technical SEO
Paid Media

Digital PR Strategy
Digital PR Execution
Content Creation

SEO Outreach
Link Building
Partnership Building

The Results

Aquaplanet took advantage of our full service SEO, leading to a 74% increase in organic traffic for ‘beginner paddleboards’, 94% increase for ‘kids paddle boards’ and 166% increase for ‘yoga paddle boards’.

0 %

Increase in keywords on page 1

0 %

Increase in paid media revenue YoY

0 %

Increase in organic traffic for 'Paddleboard'

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