Search Engine Marketing

WHAT IS IT?
Search Engine Optimisation (SEO) is now a critical component of any business that wants to grow and succeed in the world today. With almost eighty percent of the entire population of the United Kingdom currently online, if you are not using the internet as a marketing tool for your business, you are missing out.
WHAT WE DO FOR YOU
From managing your Pay Per Click advertising on Google to improving your website’s ranking on the search engines or managing your email marketing, Varn can build and brand your business online through a multitude of marketing techniques that will help to drive traffic to your website and increase your revenue through increased enquiries and online sales. We can be your online marketing department.
WHAT YOU GET
"Varn are great to work with and understand the importance of making sure that a company’s website and online marketing plan not only improves search engine rankings but more importantly increases ROI"

Paid Search Marketing

WHAT IS IT?
We understand how people use search engines, so we can make sure that every time someone searches for terms relating to your products and services, your site will be displayed.
WHAT WE DO FOR YOU
We will manage the whole process from creating adverts and suggesting keywords to monitoring your return on investment and suggesting campaign improvements.
WHAT YOU GET
Whether your website has just been launched or you are running a new campaign, PPC will drive traffic to your website. We improve website usability and deal with issues such as contact form and shopping cart abandonment.

Data Analytics

WHAT IS IT?
By looking into the statistics behind your website traffic, we can help tailor your online and offline marketing campaigns so that you can improve the performance of your website.
WHAT WE DO FOR YOU
We make a variety of tailored recommendations so that changes can be implemented within your website to help improve conversion rates and Google ranking.
It’s crucial to ensure your analytics package is correctly implemented, but knowing how to extract and use the information it contains is just as important.
WHAT YOU GET
Traffic levels, Keyword focus, Conversion tracking, and you can measure ROI

Website Design & Build

WHAT IS IT?
We work with you to design a website that not only looks professional but also uses our expertise in search engine optimisation and conversion optimisation.
WHAT WE DO FOR YOU
We work with you to design a website that not only looks professional but also uses our expertise in search engine optimisation and conversion optimisation. We custom design websites so your best features attract attention quickly.
WHAT YOU GET
A Varn custom website design will: reflect the core competencies and communicate your professionalism and trustworthiness; differentiate you from your competitors; give you authority in your industry; show your brands personality, and make customers feel an affinity with you - customers like it when they can find the information they need quickly and painlessly.

Search Marketing and Analytics Training

WHAT IS IT?
Sometimes it makes more sense to up-skill members of your team in the disciplines of SEO so you can run your own search marketing and digital programmes in-house. We conduct bespoke, easy to understand and engaging SEO training tailored to their needs.
WHAT WE DO FOR YOU
We will design a training course specifically to develop the skills and talent within your team to enable your business to succeed online. The training will focus on the content of your choice and we will be happy to answer any specific SEO questions in training or as ongoing support.
WHAT YOU GET
Coaching from our digital experts using real examples and data from your website will provide you with relevant and effective procedures to implement back in the office. You can join us at one of our training venues or we can come to you – whichever is easier.

Search Marketing Consultancy

WHAT IS IT?
The role of a consultant in search marketing is a diverse one as the discipline is so broad, ever developing and specialised… and often misunderstood. Simply put, we are here to help you succeed online, in whichever area of the digital world you feel you need extra support or expert advice.
WHAT WE DO FOR YOU
We can research, plan and advise to ensure your business is using digital marketing to the best effect. There are no degrees that teach search engine marketing. You can only gain an understanding of what works through experience, and that’s where most businesses lack the necessary expertise.
WHAT YOU GET
You get support you can trust - from search engine marketing professionals who understand how to analyse web traffic data, identify online trends and enable websites to achieve the best search marketing results they can.