What is Full Service SEO?

The fundamentals of all good SEO are technical expertise, data analytics and reporting, as well as creative content outreach to help build links and your brand reputation online.

 

We supercharge the impact of these SEO fundamentals, with tactical paid search and social, all wrapped up in deep business understanding and a relentless ROI focus. All of this is then delivered through ethical and transparent client partnerships.

 

 

 

It’s all about accelerating profitable growth for our happy clients.

Varn really can get your website out-ranking your competitors and in top positions for best performing keywords, delivering you increased sales, leads, traffic, product awareness and brand reach.

We’ve been doing this successfully for our happy clients, for over 15 years.

Reaching the right people in search is the first step in our SEO services. We then make sure that your investment is maximised by improving the user experience, creating successful conversion paths, analysing page load speeds and the content quality of your website. Only then will you end up with a winning website that delivers profitable growth for your business.

WHAT IS IT?

All SEO Agencies promise to improve your rankings, so how can you tell which agency is the best for you? It’s our knowledge, experience and dedication in this specialism that counts. Not all rankings are created equal – the most important part of SEO is finding and focusing on the best search terms, the ones that are really going to make a difference to your business success.

WHAT WE DO FOR YOU

From managing your SEO planning and strategy to improve your website’s ranking on the search engines or running activity such as your email marketing, Varn can build and brand your business online through a multitude of search marketing techniques that will help to drive traffic to your website and increase your revenue through increased enquiries and online sales. We can be your online digital marketing department.

WHAT YOU GET

You will be attracting a higher level and better quality of traffic by building a strong and stable position within the search engines for a range of keywords. We will consistently carry out a number of very skilled tasks in order to build your site’s credibility with the search engines to achieve higher rankings and an increase in warmer leads, enquiries and sales.
Varn SEO Consultancy

WHAT IS IT?

The role of a consultant in search marketing is a diverse one as the discipline is so broad, ever developing and specialised… and often misunderstood. Simply put, we are here to help you succeed online, in whichever area of the digital world you feel you need extra support or expert advice.

WHAT WE DO FOR YOU

We can research, plan and advise to ensure your business is using digital marketing to the best effect. There are no degrees that teach search engine marketing. You can only gain an understanding of what works through experience, and that’s where most businesses lack the necessary expertise.

WHAT YOU GET

You get support you can trust - from search engine marketing professionals who understand how to analyse web traffic data, identify online trends and enable websites to achieve the best search marketing results they can.
SEO Audits

WHAT IS IT?

This is the real techie stuff – schema mark-up, URL structures, site crawl depths, page linking structures, META data, header coding, page load speeds, external linking profiles, G4 implementation … all will be explained, assessed, and compared to your competitors so we can make the right recommendations for your business.

WHAT WE DO FOR YOU

By looking into the statistics behind your website traffic, we can help tailor your online and offline marketing campaigns so that you can improve the performance of your website.

WHAT YOU GET

We make a variety of tailored recommendations so that changes can be implemented within your website to help improve conversion rates and Google ranking. It’s crucial to ensure your analytics package is correctly implemented, but knowing how to extract and use the information it contains is just as important.

WHAT IS IT?

Sometimes it makes more sense to up-skill members of your team in the disciplines of SEO, so you can run your own search marketing and digital programmes in-house. We conduct bespoke, easy to understand and engaging SEO training tailored to their needs.

WHAT WE DO FOR YOU

We will design a training course specifically to develop the skills and talent within your team to enable your business to succeed online. The training will focus on the content of your choice and we will be happy to answer any specific SEO questions in training or as ongoing support.

WHAT YOU GET

Coaching from our SEO experts using real examples and data from your website will provide you with relevant and effective procedures to implement back in the office. You can join us at one of our training venues or we can come to you – whichever is easier.

WHAT IS IT?

Our web designs are custom built to suit your brand’s personality. Creative or corporate, starting from scratch or looking for a redesign, our experienced designers take the time to understand what your business stands for, and then translate that into a website optimised for search.

WHAT WE DO FOR YOU

We work with you to design a website that not only looks professional and articulates your brand, but also uses our expertise in search engine optimisation and conversion optimisation. We custom design websites so your best features attract attention quickly.

WHAT YOU GET

A Varn custom website design will reflect your brand, core competencies and differentiate you from your competitors. It can help give you authority in your industry and make customers feel an affinity with you. By designing your website with SEO and usability in mind, we make sure your customers find the information they need quickly and painlessly, as well as ensuring your website appears when they search.

WHAT IS IT?

PPC advertising on search engines will drive traffic to your website but campaigns can be inefficient and extremely costly if not run correctly. We can manage the whole process from creating adverts and suggesting keywords to monitoring your return on investment and suggesting campaign improvements.

WHAT WE DO FOR YOU

We will manage the whole paid search process, from creating adverts and suggesting keywords to monitoring your return on investment and suggesting campaign improvements.

WHAT YOU GET

Whether your website has just been launched or you are running a new campaign, PPC will drive traffic to your website. We improve website usability and deal with issues such as contact form and shopping cart abandonment.

 

Microsoft Advertising and Google Partner

 

 

 

Certified by Google & Bing

We hold professional accreditations from Google and Bing for expertise in running successful advertising campaigns in search and online.

Unfortunately, there is no similar certification for organic SEO, but you can watch this helpful video on ‘How to hire an SEO agency’ from Maile Ohye, a top Google representative. If you don’t have time to watch it (11 minutes) , the most important point she stresses is that good SEO focuses on long term success, and its potential is only as high as the quality of your business or website. A good SEO agency will help you put your best foot forward and get appropriate rankings. The best SEO agency will look to improve the entire website performance, from search ranking results, click through rates, content quality, onsite user experience, conversions and technical excellence.

So, choose an SEO company like Varn that really wants to understand your business and help you to achieve your goals. Some of our current SEO clients are happy to provide references for us and give you the low down on their positive results and what it is like to work with us. If you would like to chat to one, we can put you in touch.

Get in touch with us if you would like to talk to our clients and see what they say about Varn

Respected in the SEO industry

We really know our SEO stuff. Varn Managing Director, Tom Vaughton is a regular speaker at Brighton SEO, Europe’s largest and most respected conference for SEO professionals.

Interested in finding out more? You can take a look here at some of the SEO talks Tom has given recently at Brighton SEO.

    SEO success stories

    We aren’t the largest SEO agency in the UK, but we are skilled, knowledgeable, experienced and expert. And still small enough to care about our clients, their reputation, and their results. Take a look at some of our client success stories, the results speak volumes.

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    Some of our Happy Clients

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