SEO Agency Publishing Specialist | Audits, Strategy & Training | Varn up-arrow

We are a Specialist
SEO Agency for the
Publishing Industry

Helping complex publisher websites & businesses perform better with specialist targeted SEO strategies.

Our SEO agency specialises in search marketing for the publishing industry, delivering rankings & traffic across complex website portfolios.

Varn is a Google certified SEO agency, specialising in digital marketing for the publishing sector. We are highly experienced in delivering rankings, traffic & insights across complex publishing portfolios of large websites.

We combine our deep knowledge of technical SEO, analytics & content strategy, with our extensive experience of large scale publisher websites to deliver you the search traffic and rankings that we know is your lifeblood.

We achieve demanding targets for complex publishing websites, in highly competitive markets, whilst also supporting publisher’s internal digital marketing teams with mentoring, training & insights.



Increase in
non-brand sessions



Increase in
website revenue

Thought Clothing


Increase in
e-commerce conversion rate

Paper Bag Co

How SEO can help your publishing business

We know that search traffic and rankings are a publisher’s lifeblood. We can meet your needs across complex portfolios of large websites to help you achieve demanding targets for traffic.  Varn will combine expertise in technical SEO, analytics and content strategy with extensive experience in optimising publishing websites.

So if you want to improve your SEO in the publishing sector, UK wide or internationally, we can be your digital search marketing team.

Find out more about our SEO services

Why Varn?

We are an expert specialist search marketing and analytics agency in the publishing sector.

From planning and managing full search marketing and SEO strategies to consultancy, mentoring, complex website audits and team training, we will work with you to help deliver sustainable and profitable growth through your publishing website and search marketing channels.

Some of our SEO clients


A custom SEO strategy for your publishing business that will help you conquer Google

SEO is both an art and a discipline, particularly in the publishing world. Our internet marketing takes a two-staged approach to generate high quality traffic to your website. Firstly we will work with you to understand your business and your clients and then identify which keywords are most important to your publishing business.

The next step is to start search engine optimisation on each of these important keywords so that we can get your website attracting as much business as possible.


Google accounts for approximately 75% of all online search traffic


The first 5 results in Google account for almost 70% of all clicks


More than 90% of online web pages receive no organic search traffic due to a lack of SEO

How to hire an SEO agency

Take a look at the following video from Google Webmaster Tools on how to hire an SEO agency. Google’s Maile Ohye shares her advice for hiring an SEO (Search Engine Optimizer) to improve the searcher experience on your website.

Looking for a Google Recommended Publishing SEO Agency?

Publishing SEO Agency

Digital Marketing and SEO are now two of the most critical components of any business that wants to grow and succeed. With almost 90% of the UK’s population online, if you are not using the internet as a marketing tool for your business, then you are almost definitely missing out on business.

Varn is a Google certified Digital Marketing and SEO company. We are specialists in analysis and planning of online marketing and implementing strategies that help grow your publishing business.

Our agency is based near Bath in the UK, and we can happily arrange to meet at a venue that suits you once face to face is allowed. For now, we can meet on video or on the phone and can work around your schedule. So do contact us now on 00 44 1225 439960 to discuss your SEO objectives.

Get SEO Savvy

Let us help upskill your publishing marketing team, with our range of SEO and digital marketing training courses.

Upcoming SEO Courses for publishing marketing professionals

£250 + VAT

Introduction to
Google Ads

This Google Ads workshop by  AdPilot and Varn will provide you with the know...

£250 + VAT

Introduction to
Google Analytics

This Google Analytics workshop by Varn will provide you with the know-how...

£250 + VAT

Introduction to
Technical SEO

This workshop by Varn will provide you with an understanding of the fundamental search engine optimisation elements...

£400 + VAT

Introduction to
Video Content Creation

This Video Content Creation workshop will enable you harness skills that will allow you to create your own video content...

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