Principle 1: Avoid Accidental MarketingIt’s easy to get caught up in accidental marketing. Many people get easily excited about different marketing techniques and new technology, and can run off track. You need to spend your valuable time on the marketing which will really make a difference to your business.
HTTPS stands for Hypertext Transfer Protocol Secure (HTTPS) and is simply a protocol to ensure communication is secure over a computer network. You can see the letters in the first bit of the URL web address. The ‘S’ prevents unauthorised parties intercepting information.
An often quoted bit of industry research predicts that internet usage via mobile phones will overtake desktop usage in 2014. We are not far away from this becoming fact – in the UK, 25% of all web traffic comes from mobile-only users, while in developing countries it’s over 70%.
It’s widely predicted that searches on mobile devices will shortly outpace their deskbound wireline counterparts – probably by 2015. There is also evidence that people access websites through multiple devices – so consistency in experience is worth consideration for maintaining a positive perception of your brand.