Tag Archives: Website Marketing

11 tips that a trip to IKEA taught us about web marketing and SEO

What IKEA taught us about navigation IKEA stores are all huge, and yet they are easy to navigate around. Each section is clearly signposted and there are maps available to help direct you to where you need to go. This is essential in a virtual space as well as a physical space- if customers can’t […]

Creating a Low-risk, High-value Strategy Using Affiliate Marketing

According to Adam Weiss (the General Manager & Sr. vice president of Rakuten Affiliate Network), affiliate marketing is a low-risk, high-value strategy that has been proven to generate sales and brand awareness for the advertisers while generating revenue for the publishers. Mr. Weiss stated that, when affiliate marketing is done right, it can create mutually […]

How to create indexable links: Part 1 Internal Links

Search engines work by sending out robots/ crawlers/ spiders that endlessly visit webpages and then index or file bits of content for presenting to relevant queries in the search engine ranking pages (SERPs). The pathways they use for navigating the web are provided by links set up from one web page to another. One of […]