What IKEA taught us about navigation IKEA stores are all huge, and yet they are easy to navigate around. Each section is clearly signposted and there are maps available to help direct you to where you need to go. This is essential in a virtual space as well as a physical space- if customers can’t […]
Email marketing (also known as E-Marketing) is sending promotional messages about your company via email. It is an effective alternative marketing method when compared with postal campaigns. There is no print or delivery cost for E-Marketing,
Principle 1: Avoid Accidental MarketingIt’s easy to get caught up in accidental marketing. Many people get easily excited about different marketing techniques and new technology, and can run off track. You need to spend your valuable time on the marketing which will really make a difference to your business.
According to Adam Weiss (the General Manager & Sr. vice president of Rakuten Affiliate Network), affiliate marketing is a low-risk, high-value strategy that has been proven to generate sales and brand awareness for the advertisers while generating revenue for the publishers. Mr. Weiss stated that, when affiliate marketing is done right, it can create mutually […]
Google’s primary concern is, of course, presenting their users with the best selection of webpages for the minimum of user effort. To do this Google’s algorithms need to be the best at determining the following:
Google point out that rich snippets won’t affect your page’s ranking in search results but they will stand out and give searchers additional content to encourage interaction and therefore create additional traffic to your pages.
Search engines work by sending out robots/ crawlers/ spiders that endlessly visit webpages and then index or file bits of content for presenting to relevant queries in the search engine ranking pages (SERPs). The pathways they use for navigating the web are provided by links set up from one web page to another. One of […]
Many industry professionals think that external links are the single most important factor influencing ranking as search engine algorithms use links to measure user insights like trust, authority, and the reverse! \
It is easy to become overly focused on one aspect of your website – providing a conversion or sale. The immediate revenue generating aspect. Whilst this is obviously an extremely important function of your website, you will not necessarily be able to build your brand loyalty and increase the life-time value of each customer if […]