What IKEA taught us about navigation IKEA stores are all huge, and yet they are easy to navigate around. Each section is clearly signposted and there are maps available to help direct you to where you need to go. This is essential in a virtual space as well as a physical space- if customers can’t […]
10% of the people visiting your site will have some form of eyesight difficulty, colour blindness or similar issue.The following is a checklist which will help you design websites that are suitable for the widest range of users possible:
Launching a website for your business is just the beginning of your work, not the end. There are some business owners who would like the website to do all the work as they sit back, watch the visitor numbers rise and count the cash, but unfortunately, this is unrealistic. Keeping your website up to date […]
An often quoted bit of industry research predicts that internet usage via mobile phones will overtake desktop usage in 2014. We are not far away from this becoming fact – in the UK, 25% of all web traffic comes from mobile-only users, while in developing countries it’s over 70%.
Your contact page is one of the most important pages on your site. In fact, when analysing client data, we often find that not only is it one of the top 10 landing pages but also usually visited at some point during a visitor’s journey through a site. Google’s own message on its support page is simple […]
Essentially websites should be constantly evolving rather than ‘redesigned’ in the traditional sense, i.e. a one off project that sucks time and energy out of the client. The Usual Process The standard website redesign project involves a lengthy design process for every conceivable page template design where several rounds of iterations take place, with input […]
The Unique Selling Point, or as it is sometimes referred to – a unique value proposition – is the one thing that sets your business apart and elevates your offering from your many competitors.