Blogging has become an incredibly effective and cost-efficient tool for businesses over recent years. Having a blog allows you to connect with customers whilst also showing that you are an active and relevant figure within your industry. Here are the key benefits of having a blog for your business: It connects you to your customers Clients […]
Marketers all over the world could previously be heard saying that video is the future, well now that future is here! Video instantly stimulates your senses, stays relevant across all devices and has been shown to bring longer visiting times if embedded in your website. It helps with SEO, can add to the quality of […]
Blogs are good for your website and your brand for a multitude of reasons.
Here’s a summary of what the new guidelines ask for.
It is easy to become overly focused on one aspect of your website – providing a conversion or sale. The immediate revenue generating aspect. Whilst this is obviously an extremely important function of your website, you will not necessarily be able to build your brand loyalty and increase the life-time value of each customer if […]
The general idea of the guidelines is to investigate page quality and assess whether needs are met for site visitors, if a site is considered non-compliant then it may be demoted or even removed from search results. There are some interesting benchmarks set for judgement within the stated criteria and it is worth looking at […]
Your contact page is one of the most important pages on your site. In fact, when analysing client data, we often find that not only is it one of the top 10 landing pages but also usually visited at some point during a visitor’s journey through a site. Google’s own message on its support page is simple […]
When chatting with clients, we not only discuss the ways that we can help to optimise their sites with onsite SEO, but we also discuss the importance of the content that goes on to the site. Whilst technical SEO work and building a brilliant website has its benefits, content, as they say, is king. User […]
Video content has become an important part of our lives over recent years and according to Google, 68% of YouTube users in 2016 watched YouTube videos to help make a purchase decision. Video can really grab an audience and businesses all over the world are now starting to use video more. We spoke to a […]
Which? has recently named Britain’s best and worst online retailers, with Homebase faring the worst out of the big brands. This survey has identified some key things that businesses are doing well and what others are not doing so well when it comes to their e-commerce sites. More than 10,000 Which? members were asked to […]