Tag Archives: Technical SEO

Can Google Crawl Content in Accordions for SEO?

What is Hidden Text? As mentioned above, there are several design features that are used to ‘hide’ text from the user on page load. For example, when shopping online via an e-commerce website, you’ll often see a limited range of products on one web page, followed by a ‘See More Products’ button. When a user […]

Google’s Vision API tool could influence the images we are using on websites

A tool has been created by Google which analyses images using AI and Machine Learning and can tell you what it thinks the image contains or is relevant for. This tool is part of Google’s Cloud Vision products and is a great indicator of how Google’s AI and Machine Learning algorithms understand images which could […]

Learn the skills you and your team need to drive your business forward with our search marketing workshops

Recently, the team at Varn have noticed a rise in demand for training around certain areas of digital marketing and SEO. Whilst much of this demand has come from clients or potential clients who are looking to upskill their staff or get a better knowledge of these areas, this demand has also come from us […]

Third-party cookies are dead. How will your online marketing survive?

Within the next 2 years, third party cookies will be a thing of the past Third party cookies are cookies sent from sites other than the one you’re visiting, which are generated by advertisers to help with user behaviour tracking and online advertising. Web browsers such as Firefox and Safari already block third party cookies […]