Why Facebook users can’t be trusted In 2016 Facebook came under fire in the US because the social network was reporting one core target group at a level that was seemingly incorrect. Analyst Brian Wieser of Pivotal Research Group complained that within the Ads Manager, Facebook was listing the number of 18 to 24-year-old Facebook […]
As more companies use their marketing spend on social media, there will be an increasing need to quantify results. This is something Twitter has already addressed on its advertising platform. We recently joined a #TwitterAcademy webinar by Brian Lavery called #HitYourGoals where we were able to gain an insight into how Twitter’s advertising platform is […]
The appeal for individuals is understandable, whether you are a fan or not. But what about business use?