Tag Archives: social media

Can You Trust Social Media Profiles? How To Get The Most Out Of Facebook Targeting

Why Facebook users can’t be trusted In 2016 Facebook came under fire in the US because the social network was reporting one core target group at a level that was seemingly incorrect.  Analyst Brian Wieser of Pivotal Research Group complained that within the Ads Manager, Facebook was listing the number of 18 to 24-year-old Facebook […]

Common Search Marketing Myths – Part 9: Submitting Your Website to Google, Social Media and Algorithm Updates

Always make sure you submit your website to search engines If you’ve recently launched a new website or made a lot of changes to an existing site, you’ve probably been advised to submit the site in question to Google. After all, that’s the only way they’ll be made aware of your new site / new content, […]

How Twitter Advertising can work for your business

As more companies use their marketing spend on social media, there will be an increasing need to quantify results. This is something Twitter has already addressed on its advertising platform. We recently joined a #TwitterAcademy webinar by Brian Lavery called #HitYourGoals where we were able to gain an insight into how Twitter’s advertising platform is […]

Introducing Facebook Shops: a new way to buy and sell

Many businesses are now looking towards digital methods as a way of keeping their business afloat and reaching new customers, Facebook has been keeping up with this trend and has been creating new tools to support businesses who are using Facebook to reach customers. In their latest bid to help businesses strengthen their digital presence, […]

Third-party cookies are dead. How will your online marketing survive?

Within the next 2 years, third party cookies will be a thing of the past Third party cookies are cookies sent from sites other than the one you’re visiting, which are generated by advertisers to help with user behaviour tracking and online advertising. Web browsers such as Firefox and Safari already block third party cookies […]

What Facebook’s new tool on the News Feed means for your businesses

Facebook has always been dedicated to making sure that news feeds are personalised for each user, showing them posts and adverts that are relevant to them and that they are likely to engage with. After receiving feedback on the News Feed function, Facebook is making some improvements and offering more transparency to users. The social […]