Tag Archives: SERP

What’s SERP?! An essential guide to SERP Features: Part 5

In this instalment of What’s SERP, we will summarise everything we have covered in the past 4 blogs, including what a SERP feature is, what types of SERP features there are, and most importantly, how to get them for your own site! If you are ready to start optimising your site for SERP features, check […]

What’s SERP?! An essential guide to SERP Features: Part 2

Following the introduction to SERP features in the last installment of our blog series where we focused on Featured Snippets and Related Questions, in Part 2 we will be looking at optimising visual content on your site – images and videos.   Images   What are image packs? Image Packs are sets of images related […]

What’s SERP?! An essential guide to SERP Features: Part 3

In this instalment of What’s SERP, we will be looking at one of the best performing types of search result, Rich Snippets. We will also focus on a very familiar type of rich snippet, Ratings and Reviews. There is often a lot of confusion between Rich Snippets and Featured Snippets, and the differences between the […]

What’s SERP?! An essential guide to SERP Features: Part 4

In this instalment of What’s SERP, we will be looking at paid-for SERP features – Google Ads and Google Shopping. Both of these advert types are great for driving traffic to your site, and tend to draw quality, high-converting users. This blog will compare the similarities and differences between these two paid SERP features, helping […]