Tag Archives: SERP

What’s SERP?! An essential guide to SERP Features: Part 3

In this instalment of What’s SERP, we will be looking at one of the best performing types of search result, Rich Snippets. We will also focus on a very familiar type of rich snippet, Ratings and Reviews. There is often a lot of confusion between Rich Snippets and Featured Snippets, and the differences between the […]

What’s SERP?! An essential guide to SERP Features: Part 4

In this instalment of What’s SERP, we will be looking at paid-for SERP features – Google Ads and Google Shopping. Both of these advert types are great for driving traffic to your site, and tend to draw quality, high-converting users. This blog will compare the similarities and differences between these two paid SERP features, helping […]