Tag Archives: seo

11 tips that a trip to IKEA taught us about web marketing and SEO

What IKEA taught us about navigation IKEA stores are all huge, and yet they are easy to navigate around. Each section is clearly signposted and there are maps available to help direct you to where you need to go. This is essential in a virtual space as well as a physical space- if customers can’t […]

3 Reasons Your Website Should Have A Blog Or News Area

Blogging has become an incredibly effective and cost-efficient tool for businesses over recent years. Having a blog allows you to connect with customers whilst also showing that you are an active and relevant figure within your industry. Here are the key benefits of having a blog for your business: It connects you to your customers Clients […]

Can Google Crawl Content in Accordions for SEO?

What is Hidden Text? As mentioned above, there are several design features that are used to ‘hide’ text from the user on page load. For example, when shopping online via an e-commerce website, you’ll often see a limited range of products on one web page, followed by a ‘See More Products’ button. When a user […]

Common Search Marketing Myths – Part 8: Online Collaborations, Duplicate Content and When to Start SEO

Collaborating with other websites weakens your site’s SEO When it comes to online collaborations (authority links, social mentions, guest blog posts), it’s not always clear whether such activity is actually beneficial or detrimental to your website’s SEO efforts. Digital collaborations can potentially take visitors away from your site – but can it have a negative […]