What IKEA taught us about navigation IKEA stores are all huge, and yet they are easy to navigate around. Each section is clearly signposted and there are maps available to help direct you to where you need to go. This is essential in a virtual space as well as a physical space- if customers can’t […]
Blogging has become an incredibly effective and cost-efficient tool for businesses over recent years. Having a blog allows you to connect with customers whilst also showing that you are an active and relevant figure within your industry. Here are the key benefits of having a blog for your business: It connects you to your customers Clients […]
As the world becomes more digital-oriented and more people spend their time online, it’s becoming increasingly important for businesses to be on top of their game when connecting with customers and potential customers online. Since the rise of social media, brands now have to become closer and more communicative with their customers if they want […]
Marketers all over the world could previously be heard saying that video is the future, well now that future is here! Video instantly stimulates your senses, stays relevant across all devices and has been shown to bring longer visiting times if embedded in your website. It helps with SEO, can add to the quality of […]
The amount of queries that are eight words long has been growing fast in search in the last seven years.
For those of you that follow politics, or the news for that matter, you would have seen that previously Boris Johnson and buses weren’t two things that were mentioned in a positive light together. Last week, in a surprising turn of events, Boris (or perhaps his campaign team) managed to change the search landscape almost […]
What is Hidden Text? As mentioned above, there are several design features that are used to ‘hide’ text from the user on page load. For example, when shopping online via an e-commerce website, you’ll often see a limited range of products on one web page, followed by a ‘See More Products’ button. When a user […]