What IKEA taught us about navigation IKEA stores are all huge, and yet they are easy to navigate around. Each section is clearly signposted and there are maps available to help direct you to where you need to go. This is essential in a virtual space as well as a physical space- if customers can’t […]
Blogging has become an incredibly effective and cost-efficient tool for businesses over recent years. Having a blog allows you to connect with customers whilst also showing that you are an active and relevant figure within your industry. Here are the key benefits of having a blog for your business: It connects you to your customers Clients […]
The amount of queries that are eight words long has been growing fast in search in the last seven years.
What is Hidden Text? As mentioned above, there are several design features that are used to ‘hide’ text from the user on page load. For example, when shopping online via an e-commerce website, you’ll often see a limited range of products on one web page, followed by a ‘See More Products’ button. When a user […]
Collaborating with other websites weakens your site’s SEO When it comes to online collaborations (authority links, social mentions, guest blog posts), it’s not always clear whether such activity is actually beneficial or detrimental to your website’s SEO efforts. Digital collaborations can potentially take visitors away from your site – but can it have a negative […]
Always make sure you submit your website to search engines If you’ve recently launched a new website or made a lot of changes to an existing site, you’ve probably been advised to submit the site in question to Google. After all, that’s the only way they’ll be made aware of your new site / new content, […]