Tag Archives: seo

11 tips that a trip to IKEA taught us about web marketing and SEO

What IKEA taught us about navigation IKEA stores are all huge, and yet they are easy to navigate around. Each section is clearly signposted and there are maps available to help direct you to where you need to go. This is essential in a virtual space as well as a physical space- if customers can’t […]

3 Reasons Your Website Should Have A Blog Or News Area

Blogging has become an incredibly effective and cost-efficient tool for businesses over recent years. Having a blog allows you to connect with customers whilst also showing that you are an active and relevant figure within your industry. Here are the key benefits of having a blog for your business: It connects you to your customers Clients […]

4 reasons content marketing is important to your business

As the world becomes more digital-oriented and more people spend their time online, it’s becoming increasingly important for businesses to be on top of their game when connecting with customers and potential customers online. Since the rise of social media, brands now have to become closer and more communicative with their customers if they want […]

58.1% of people don’t know which links on Google are ads: is Google making ads less clear?

Google began rolling out a desktop search redesign in 2019 after trailing this on mobile for several months, complete with changes to how ads are displayed. In our latest survey, just over 58% of users claimed that they didn’t know which links within the Google search pages were ads, leading us to wonder whether ads […]