Tag Archives: SEM

Common Search Marketing Myths – Part 10: Content Marketing, Facebook Hashtags and Anchor Text

Content marketing only works for certain types of businesses  When discussing off-site content marketing with clients in the past, we’ve been met with a similar question time and time again. Do I really need to invest in content marketing for my type of business? A common misconception is that this type of search marketing can […]

What’s SERP?! An essential guide to SERP Features: Part 4

In this instalment of What’s SERP, we will be looking at paid-for SERP features – Google Ads and Google Shopping. Both of these advert types are great for driving traffic to your site, and tend to draw quality, high-converting users. This blog will compare the similarities and differences between these two paid SERP features, helping […]