Tag Archives: search engine optimisation

3 Reasons Your Website Should Have A Blog Or News Area

Blogging has become an incredibly effective and cost-efficient tool for businesses over recent years. Having a blog allows you to connect with customers whilst also showing that you are an active and relevant figure within your industry. Here are the key benefits of having a blog for your business: It connects you to your customers Clients […]

Can Google Crawl Content in Accordions for SEO?

What is Hidden Text? As mentioned above, there are several design features that are used to ‘hide’ text from the user on page load. For example, when shopping online via an e-commerce website, you’ll often see a limited range of products on one web page, followed by a ‘See More Products’ button. When a user […]

Common Search Marketing Myths – Part 5: Keyword Targeting, Guest Blogging and Changing Domain

Keyword Targeting is No Longer Relevant Following the release of the Google Hummingbird update in 2013, SEOs started to pay less attention to target keywords and more on high quality, valuable content. Moz even ran a survey back in June of 2013 which concluded that less than 15% of your ranking score is determined by […]