Compared to other digital marketing methods, such as pay-per-click marketing, SEO is a longer-term strategy. Search engine optimisation is a blend of many components, each of which take their own length of time and all of which contribute to great online performance. Short-term quick wins are often seen as the ones to get, but here […]
Blogging has become an incredibly effective and cost-efficient tool for businesses over recent years. Having a blog allows you to connect with customers whilst also showing that you are an active and relevant figure within your industry. Here are the key benefits of having a blog for your business: It connects you to your customers Clients […]
Launching a website for your business is just the beginning of your work, not the end. There are some business owners who would like the website to do all the work as they sit back, watch the visitor numbers rise and count the cash, but unfortunately, this is unrealistic. Keeping your website up to date […]
Did you know that 63% of consumers and small business owners use the internet to find information about local companies of which 82% use search engines such as Google (Webvisible & Nielsen). So if you are not optimising your website for local search then you are potentially missing out on lots of business.
The amount of queries that are eight words long has been growing fast in search in the last seven years.
When designing a webpage, the battle between optimising SEO whilst maintaining an aesthetically pleasing webpage design is one that requires a delicate balancing act. An example of this is the use of tabs, accordions, sliders and read more buttons to reduce the amount of text initially visible on the page and produce a cleaner design. […]