Blogging has become an incredibly effective and cost-efficient tool for businesses over recent years. Having a blog allows you to connect with customers whilst also showing that you are an active and relevant figure within your industry. Here are the key benefits of having a blog for your business: It connects you to your customers Clients […]
Launching a website for your business is just the beginning of your work, not the end. There are some business owners who would like the website to do all the work as they sit back, watch the visitor numbers rise and count the cash, but unfortunately, this is unrealistic. Keeping your website up to date […]
Did you know that 63% of consumers and small business owners use the internet to find information about local companies of which 82% use search engines such as Google (Webvisible & Nielsen). So if you are not optimising your website for local search then you are potentially missing out on lots of business.
The amount of queries that are eight words long has been growing fast in search in the last seven years.
What is Hidden Text? As mentioned above, there are several design features that are used to ‘hide’ text from the user on page load. For example, when shopping online via an e-commerce website, you’ll often see a limited range of products on one web page, followed by a ‘See More Products’ button. When a user […]
Keyword Targeting is No Longer Relevant Following the release of the Google Hummingbird update in 2013, SEOs started to pay less attention to target keywords and more on high quality, valuable content. Moz even ran a survey back in June of 2013 which concluded that less than 15% of your ranking score is determined by […]