Here are some tips, predictions and insights for PPC as we accelerate into the future with the latest advances in digital marketing.
Disavowing Backlinks is a Waste of Time If you’re not familiar with Google’s Disavow Tool (within Google Search Console), then you may not know its purpose. The primary role of this tool is to allow webmasters to submit a list of any low-quality links they have pointing to a website, which they believe are harming their […]
Search Keyword Intent Modelling, or SKIM for short, is a unique methodology devised by the team here at Varn. Its main aim is to analyse a searcher’s intention, to ensure the journey from keyword to the desired content on a landing page is seamless. When someone uses a keyword to look for a product or […]
It is easy to become overly focused on one aspect of your website – providing a conversion or sale. The immediate revenue generating aspect. Whilst this is obviously an extremely important function of your website, you will not necessarily be able to build your brand loyalty and increase the life-time value of each customer if […]
When entering a query in to Google Search, Google provides you with a page of results, and for commercial queries appearing at the top of the results, some of these results are often paid adverts. These are very similar in appearance to the regular organic search results, but the paid search results have been put […]
Whether you are a website owner, an SEO or simply somebody who regularly uses search engines to browse the web, you will have noticed the evolution of search engine result pages (SERPs) over the past few years. Gone are the days where the results page displayed a plain list of 10 blue links, now search […]
In this instalment of What’s SERP, we will be looking at paid-for SERP features – Google Ads and Google Shopping. Both of these advert types are great for driving traffic to your site, and tend to draw quality, high-converting users. This blog will compare the similarities and differences between these two paid SERP features, helping […]
Over recent months there has been much debate over the impact of the rise of the internet and online shopping on our high streets. However, there is evidence to suggest that Google and other search engines may be helping consumers find their way back in to bricks and mortar stores.