Tag Archives: search engine marketing

Common Search Marketing Myths – Part 4: Disavowing Backlinks, Outbound Links and Ads Bidding

Disavowing Backlinks is a Waste of Time If you’re not familiar with Google’s Disavow Tool (within Google Search Console), then you may not know its purpose. The primary role of this tool is to allow webmasters to submit a list of any low-quality links they have pointing to a website, which they believe are harming their […]

Don’t waste your time and money on broad keyword targeting – it is not as important as you think

When optimising websites for keyword ranking, it is so easy to get drawn down the broad keyword targeting route. One of the main reasons for this is big holes in the data that is available from Google and other search engines. You see that a broad but relevant term for your site has a relatively […]

How to Find Featured Snippet Opportunities

Our recent blog series, ‘What’s SERP?!’, looked at different types of SERP features, why they are important for your site, and how to optimise your content and code to capture them. Our first blog of the series focused on one of the most coveted SERP features, the Featured Snippet. However, before you can begin optimising […]

How to grow your business online by predicting customer needs

It is easy to become overly focused on one aspect of your website – providing a conversion or sale. The immediate revenue generating aspect. Whilst this is obviously an extremely important function of your website, you will not necessarily be able to build your brand loyalty and increase the life-time value of each customer if […]

VARN Original Research: Over 59% of people still don’t know the difference between organic and paid search results

When entering a query in to Google Search, Google provides you with a page of results, and for commercial queries appearing at the top of the results, some of these results are often paid adverts. These are very similar in appearance to the regular organic search results, but the paid search results have been put […]

What’s SERP?! An essential guide to SERP Features: Part 1

Whether you are a website owner, an SEO or simply somebody who regularly uses search engines to browse the web, you will have noticed the evolution of search engine result pages (SERPs) over the past few years. Gone are the days where the results page displayed a plain list of 10 blue links, now search […]

What’s SERP?! An essential guide to SERP Features: Part 5

In this instalment of What’s SERP, we will summarise everything we have covered in the past 4 blogs, including what a SERP feature is, what types of SERP features there are, and most importantly, how to get them for your own site! If you are ready to start optimising your site for SERP features, check […]

What’s SERP?! An essential guide to SERP Features: Part 4

In this instalment of What’s SERP, we will be looking at paid-for SERP features – Google Ads and Google Shopping. Both of these advert types are great for driving traffic to your site, and tend to draw quality, high-converting users. This blog will compare the similarities and differences between these two paid SERP features, helping […]