Tag Archives: search engine marketing

10 essential long-term SEO wins to help give your website a shot in the arm

Compared to other digital marketing methods, such as pay-per-click marketing, SEO is a longer-term strategy. Search engine optimisation is a blend of many components, each of which take their own length of time and all of which contribute to great online performance. Short-term quick wins are often seen as the ones to get, but here […]

Common Search Marketing Myths – Part 4: Disavowing Backlinks, Outbound Links and Ads Bidding

Disavowing Backlinks is a Waste of Time If you’re not familiar with Google’s Disavow Tool (within Google Search Console), then you may not know its purpose. The primary role of this tool is to allow webmasters to submit a list of any low-quality links they have pointing to a website, which they believe are harming their […]

Don’t waste your time and money on broad keyword targeting – it is not as important as you think

When optimising websites for keyword ranking, it is so easy to get drawn down the broad keyword targeting route. One of the main reasons for this is big holes in the data that is available from Google and other search engines. You see that a broad but relevant term for your site has a relatively […]

Google announces May 2020 Core Algorithm Update: What does it mean for your site and how can you monitor its impact?

On May 4th, Google took to Twitter to announce the roll-out of a broad core algorithm update, named the May 2020 Core Update. As they mention in the tweet below, these updates occur every couple of months, with the last update being released in January of this year. The January algorithm update appeared to mainly […]

Google tightens FAQ markup guidelines, disallowing the repetition of Q&A

Google has recently changed its guidelines on FAQ markups, meaning if you repeat the same question and answer in multiple FAQ pages on your site, you will be in violation of its guidelines. Whilst FAQ schema markup has been around for a few years now, this change simply means you can no longer mark up […]

How to Find Featured Snippet Opportunities

Our recent blog series, ‘What’s SERP?!’, looked at different types of SERP features, why they are important for your site, and how to optimise your content and code to capture them. Our first blog of the series focused on one of the most coveted SERP features, the Featured Snippet. However, before you can begin optimising […]

How to grow your business online by predicting customer needs

It is easy to become overly focused on one aspect of your website – providing a conversion or sale. The immediate revenue generating aspect. Whilst this is obviously an extremely important function of your website, you will not necessarily be able to build your brand loyalty and increase the life-time value of each customer if […]

VARN Original Research: Over 59% of people still don’t know the difference between organic and paid search results

For our latest research please CLICK HERE. When entering a query in to Google Search, Google provides you with a page of results, and for commercial queries appearing at the top of the results, some of these results are often paid adverts. These are very similar in appearance to the regular organic search results, but […]