Tag Archives: search engine marketing

Common Search Marketing Myths – Part 4: Disavowing Backlinks, Outbound Links and AdWords Bidding

Disavowing Backlinks is a Waste of Time If you’re not familiar with Google’s Disavow Tool (within Google Search Console), then you may not know its purpose. The primary role of this tool is to allow webmasters to submit a list of any low-quality links they have pointing to a website, which they believe are harming their […]

VARN Original Research: Over 59% of people still don’t know the difference between organic and paid search results

When entering a query in to Google Search, Google provides you with a page of results, and for commercial queries appearing at the top of the results, some of these results are often paid adverts. These are very similar in appearance to the regular organic search results, but the paid search results have been put […]