Here are some tips, predictions and insights for PPC as we accelerate into the future with the latest advances in digital marketing.
Disavowing Backlinks is a Waste of Time If you’re not familiar with Google’s Disavow Tool (within Google Search Console), then you may not know its purpose. The primary role of this tool is to allow webmasters to submit a list of any low-quality links they have pointing to a website, which they believe are harming their […]
Search Keyword Intent Modelling, or SKIM for short, is a unique methodology devised by the team here at Varn. Its main aim is to analyse a searcher’s intention, to ensure the journey from keyword to the desired content on a landing page is seamless. When someone uses a keyword to look for a product or […]
When entering a query in to Google Search, Google provides you with a page of results, and for commercial queries appearing at the top of the results, some of these results are often paid adverts. These are very similar in appearance to the regular organic search results, but the paid search results have been put […]