Tag Archives: research

57.4% of people don’t know which links on Google are paid ads

In our latest survey, just over 57% of users claimed that they didn’t know which links within the Google search results pages were paid ads. Whilst this may seem disheartening for advertisers, what is a positive sign is that out of those who do recognise ads on Google, more seem to be opting to click […]

58.1% of people don’t know which links on Google are ads: is Google making ads less clear?

Google began rolling out a desktop search redesign in 2019 after trailing this on mobile for several months, complete with changes to how ads are displayed. In our latest survey, just over 58% of users claimed that they didn’t know which links within the Google search pages were ads, leading us to wonder whether ads […]

Varn Original Research: Only 40% of people know which links on Google are paid adverts

Since our first survey in 2016, the amount of people who are unable to identify adverts on Google hasn’t really changed. In fact, over the past few years, the percentage of those surveyed who are not aware of the paid adverts on Google has stayed at just under 60%. What has changed though, is the […]

VARN Original Research: Over 59% of people still don’t know the difference between organic and paid search results

For our latest research please CLICK HERE. When entering a query in to Google Search, Google provides you with a page of results, and for commercial queries appearing at the top of the results, some of these results are often paid adverts. These are very similar in appearance to the regular organic search results, but […]