Tag Archives: research

Varn Original Research: Only 40% of people know which links on Google are paid adverts

Since our first survey in 2016, the amount of people who are unable to identify adverts on Google hasn’t really changed. In fact, over the past few years, the percentage of those surveyed who are not aware of the paid adverts on Google has stayed at just under 60%. What has changed though, is the […]

VARN Original Research: Over 59% of people still don’t know the difference between organic and paid search results

When entering a query in to Google Search, Google provides you with a page of results, and for commercial queries appearing at the top of the results, some of these results are often paid adverts. These are very similar in appearance to the regular organic search results, but the paid search results have been put […]