Google began rolling out a desktop search redesign in 2019 after trailing this on mobile for several months, complete with changes to how ads are displayed. In our latest survey, just over 58% of users claimed that they didn’t know which links within the Google search pages were ads, leading us to wonder whether ads […]
Here are some tips, predictions and insights for PPC as we accelerate into the future with the latest advances in digital marketing.
In fact, according to Bobatoo, 54.6% of people start before November and this jumps up to 77.3% for those people who start their shopping before, or at the start of, December. So, when it comes to having an online business, it is crucial to be prepared and make sure that you have your marketing covered.
Why Facebook users can’t be trusted In 2016 Facebook came under fire in the US because the social network was reporting one core target group at a level that was seemingly incorrect. Analyst Brian Wieser of Pivotal Research Group complained that within the Ads Manager, Facebook was listing the number of 18 to 24-year-old Facebook […]
Disavowing Backlinks is a Waste of Time If you’re not familiar with Google’s Disavow Tool (within Google Search Console), then you may not know its purpose. The primary role of this tool is to allow webmasters to submit a list of any low-quality links they have pointing to a website, which they believe are harming their […]
Paying for PPC affects my organic position A common myth within the SEO community is that paid advertising has a direct impact on organic rankings. Many believe that search engines such as Google secretly reward users who pay for advertising by also boosting their organic results. However, Google, Bing and other search engines have purposefully […]
Google Adwords has provided an effective pay-per-click marketing engine for companies all over the world. Its success and wide usage has no doubt given Google the confidence to leave it be with the steadfast logic of ‘if it ain’t broke, don’t fix it.’
Google announced in April that it would be allowing online merchants in the US to sell for free on Google, in a bid to help businesses connect with consumers during a difficult time for the retail industry. Now, the update seems to be rolling out to other countries too. The COVID-19 pandemic has meant that […]
‘find me a café near me’. It’s smart, therefore, to ensure you include location information in your AdWords campaigns.
As more companies use their marketing spend on social media, there will be an increasing need to quantify results. This is something Twitter has already addressed on its advertising platform. We recently joined a #TwitterAcademy webinar by Brian Lavery called #HitYourGoals where we were able to gain an insight into how Twitter’s advertising platform is […]
Thomas monitors and manages our off site SEO, blogs and PPC campaigns for Varn’s many clients with the goal of delivering ROI. Some of you reading this blog will know Thomas from meetings, emails and telephone calls but we thought we’d share a little more about his background.
Over the years we have given individual clients training, enabling their in-house marketing teams to enhance their current knowledge or to harness skills that they haven’t already got. Not only does this give them the opportunity to upskill their teams and grow their business, but it also allows them to understand the work we do […]