Here are some tips, predictions and insights for PPC as we accelerate into the future with the latest advances in digital marketing.
Google’s primary concern is, of course, presenting their users with the best selection of webpages for the minimum of user effort. To do this Google’s algorithms need to be the best at determining the following:
Google point out that rich snippets won’t affect your page’s ranking in search results but they will stand out and give searchers additional content to encourage interaction and therefore create additional traffic to your pages.
Search engines work by sending out robots/ crawlers/ spiders that endlessly visit webpages and then index or file bits of content for presenting to relevant queries in the search engine ranking pages (SERPs). The pathways they use for navigating the web are provided by links set up from one web page to another. One of […]
Why are they so important? The URL is the main navigational tool when going from page to page that people recognise.
By this stage, you should have uncovered your optimal Value Proposition. Now it’s time to integrate it throughout your website.
Google Search Console has long been an important tool for any SEO or site owner, helping users to monitor traffic, rankings and search queries, identify crawling, index and usability errors, and view their site through Google’s eyes. The new Search Console is currently in the beta stage as Google continue to redesign and streamline their product. […]