Tag Archives: Online Marketing

Top Ten ‘Things To Do’ in January to control your brand online

Here are our top ten most important ‘housekeeping’ items for you to check are in place or update. A little effort up front at the beginning of the year will improve brand name search listings, how your primary information is displayed, how your site ranks and ultimately user experience.

VARN Original Research: Over 59% of people still don’t know the difference between organic and paid search results

When entering a query in to Google Search, Google provides you with a page of results, and for commercial queries appearing at the top of the results, some of these results are often paid adverts. These are very similar in appearance to the regular organic search results, but the paid search results have been put […]