Here are some tips, predictions and insights for PPC as we accelerate into the future with the latest advances in digital marketing.
Principle 1: Avoid Accidental MarketingIt’s easy to get caught up in accidental marketing. Many people get easily excited about different marketing techniques and new technology, and can run off track. You need to spend your valuable time on the marketing which will really make a difference to your business.
Search Keyword Intent Modelling, or SKIM for short, is a unique methodology devised by the team here at Varn. Its main aim is to analyse a searcher’s intention, to ensure the journey from keyword to the desired content on a landing page is seamless. When someone uses a keyword to look for a product or […]
Google’s primary concern is, of course, presenting their users with the best selection of webpages for the minimum of user effort. To do this Google’s algorithms need to be the best at determining the following:
It’s common to think of visiting a website in terms of a journey. Understanding and influencing the customer journey through a website is indeed one of the most treasured business skills, as it is seen as the way to influence conversions to sale.
Here are our top ten most important ‘housekeeping’ items for you to check are in place or update. A little effort up front at the beginning of the year will improve brand name search listings, how your primary information is displayed, how your site ranks and ultimately user experience.
When entering a query in to Google Search, Google provides you with a page of results, and for commercial queries appearing at the top of the results, some of these results are often paid adverts. These are very similar in appearance to the regular organic search results, but the paid search results have been put […]
As Google put it: “Every business should have the help it needs to succeed on the web. Every day, agencies and web professionals work with businesses big and small to bring us closer to that reality… Our vision is simple – build true champions of the web and support them with resources, training and support […]
There are so many aspects of digital marketing that you could ask this one question to 100 people and get 100 different answers. But if you are responsible for revenue and/or enquiry levels being driven by your website then we recommend you set aside a few hours a month to the following task… Interact with […]