After announcing last year that mobile search has overtaken desktop, Google have now taken further steps to ensure a focus on mobile-friendly sites for those searching via mobile. While they have used responsiveness as a ranking signal on mobile searches since last year, from May they will be rolling out another update to increase the […]
For indexing websites, Google’s web crawlers will now label sites ‘mobile friendly’ and they are also testing this as a ranking signal. So… Time to think mobile – if you haven’t already.
As we have stated previously on this blog – if you don’t want your ranking ultimately penalised then it’s now a ‘must’ that you have optimised your website for mobile devices.
Smart phones have meant that we can be, for all intents and purposes, omniscient in a shopping environment. If we want to know something about a brand or a product we can find out everything by accessing reviews. We can check out the company and compare products with competitor brands for price, content and kudos. […]
‘find me a café near me’. It’s smart, therefore, to ensure you include location information in your AdWords campaigns.
The tipping point where mobile has overtaken fixed internet access has long been passed and 80% of internet users own a mobile phone (source: Global web index).
An often quoted bit of industry research predicts that internet usage via mobile phones will overtake desktop usage in 2014. We are not far away from this becoming fact – in the UK, 25% of all web traffic comes from mobile-only users, while in developing countries it’s over 70%.
It’s widely predicted that searches on mobile devices will shortly outpace their deskbound wireline counterparts – probably by 2015. There is also evidence that people access websites through multiple devices – so consistency in experience is worth consideration for maintaining a positive perception of your brand.
As shown by the graphs above (and these are real stats from some of our clients) this prediction look to be correct.