For indexing websites, Google’s web crawlers will now label sites ‘mobile friendly’ and they are also testing this as a ranking signal. So… Time to think mobile – if you haven’t already.
HTTPS stands for Hypertext Transfer Protocol Secure (HTTPS) and is simply a protocol to ensure communication is secure over a computer network. You can see the letters in the first bit of the URL web address. The ‘S’ prevents unauthorised parties intercepting information.
An often quoted bit of industry research predicts that internet usage via mobile phones will overtake desktop usage in 2014. We are not far away from this becoming fact – in the UK, 25% of all web traffic comes from mobile-only users, while in developing countries it’s over 70%.