Google’s primary concern is, of course, presenting their users with the best selection of webpages for the minimum of user effort. To do this Google’s algorithms need to be the best at determining the following:
For indexing websites, Google’s web crawlers will now label sites ‘mobile friendly’ and they are also testing this as a ranking signal. So… Time to think mobile – if you haven’t already.
Having a Google Search Console account for your website is imperative. It is your opportunity to communicate directly with Google, where it is estimated that 70%+ of website searches start from. It is also the best place to start to get an accurate picture of not only how your website performs in search but any […]
Here’s a summary of what the new guidelines ask for.
As we have stated previously on this blog – if you don’t want your ranking ultimately penalised then it’s now a ‘must’ that you have optimised your website for mobile devices.
One of Google’s software engineers, Amit Singhal, outlined in his blog post that “different searches have different freshness needs”, this has now officially confirmed the start of the new era of Google searches – the aim of giving Internet users what they really want. So what’s changed?
Google point out that rich snippets won’t affect your page’s ranking in search results but they will stand out and give searchers additional content to encourage interaction and therefore create additional traffic to your pages.
Many industry professionals think that external links are the single most important factor influencing ranking as search engine algorithms use links to measure user insights like trust, authority, and the reverse! \
What is Google My Business and why is it important? 2018 has been a year of change in Google’s search results, with less space being allocated to ‘standard’ organic search listings, making way for featured snippets and direct answers. This has made it increasingly difficult for websites to be found in search results. Therefore, it […]