What is Hidden Text? As mentioned above, there are several design features that are used to ‘hide’ text from the user on page load. For example, when shopping online via an e-commerce website, you’ll often see a limited range of products on one web page, followed by a ‘See More Products’ button. When a user […]
Google Adwords has provided an effective pay-per-click marketing engine for companies all over the world. Its success and wide usage has no doubt given Google the confidence to leave it be with the steadfast logic of ‘if it ain’t broke, don’t fix it.’
After announcing last year that mobile search has overtaken desktop, Google have now taken further steps to ensure a focus on mobile-friendly sites for those searching via mobile. While they have used responsiveness as a ranking signal on mobile searches since last year, from May they will be rolling out another update to increase the […]
Google’s primary concern is, of course, presenting their users with the best selection of webpages for the minimum of user effort. To do this Google’s algorithms need to be the best at determining the following:
For indexing websites, Google’s web crawlers will now label sites ‘mobile friendly’ and they are also testing this as a ranking signal. So… Time to think mobile – if you haven’t already.
Having a Google Search Console account for your website is imperative. It is your opportunity to communicate directly with Google, where it is estimated that 70%+ of website searches start from. It is also the best place to start to get an accurate picture of not only how your website performs in search but any […]