Tag Archives: Google

58.1% of people don’t know which links on Google are ads: is Google making ads less clear?

Google began rolling out a desktop search redesign in 2019 after trailing this on mobile for several months, complete with changes to how ads are displayed. In our latest survey, just over 58% of users claimed that they didn’t know which links within the Google search pages were ads, leading us to wonder whether ads […]

Can Google Crawl Content in Accordions for SEO?

What is Hidden Text? As mentioned above, there are several design features that are used to ‘hide’ text from the user on page load. For example, when shopping online via an e-commerce website, you’ll often see a limited range of products on one web page, followed by a ‘See More Products’ button. When a user […]

Common Search Marketing Myths – Part 10: Content Marketing, Facebook Hashtags and Anchor Text

Content marketing only works for certain types of businesses  When discussing off-site content marketing with clients in the past, we’ve been met with a similar question time and time again. Do I really need to invest in content marketing for my type of business? A common misconception is that this type of search marketing can […]

Common Search Marketing Myths – Part 9: Submitting Your Website to Google, Social Media and Algorithm Updates

Always make sure you submit your website to search engines If you’ve recently launched a new website or made a lot of changes to an existing site, you’ve probably been advised to submit the site in question to Google. After all, that’s the only way they’ll be made aware of your new site / new content, […]

Don’t waste your time and money on broad keyword targeting – it is not as important as you think

When optimising websites for keyword ranking, it is so easy to get drawn down the broad keyword targeting route. One of the main reasons for this is big holes in the data that is available from Google and other search engines. You see that a broad but relevant term for your site has a relatively […]