Tag Archives: Google Search

58.1% of people don’t know which links on Google are ads: is Google making ads less clear?

Google began rolling out a desktop search redesign in 2019 after trailing this on mobile for several months, complete with changes to how ads are displayed. In our latest survey, just over 58% of users claimed that they didn’t know which links within the Google search pages were ads, leading us to wonder whether ads […]

Can Google Crawl Content in Accordions for SEO?

When designing a webpage, the battle between optimising SEO whilst maintaining an aesthetically pleasing webpage design is one that requires a delicate balancing act. An example of this is the use of tabs, accordions, sliders and read more buttons to reduce the amount of text initially visible on the page and produce a cleaner design. […]

Google Analytics, Google Images and the Referral Source URL

Recent research undertaken by Google (https://ai.google/research/pubs/pub36300) into how children use search engines identified several search roles that children display when searching for information on the web. One of these ‘personas’ was ‘Visual Searcher’, where the child relied on image search to find the answers to questions they were asked. And although the study only used […]

Google Search Console: The Latest Version and 10 Things You Should Be Looking At

Having a Google Search Console account for your website is imperative. It is your opportunity to communicate directly with Google, where it is estimated that 70%+ of website searches start from. It is also the best place to start to get an accurate picture of not only how your website performs in search but any […]

How to manually review your website before Google does

The general idea of the guidelines is to investigate page quality and assess whether needs are met for site visitors, if a site is considered non-compliant then it may be demoted or even removed from search results. There are some interesting benchmarks set for judgement within the stated criteria and it is worth looking at […]

What is the most important thing I can do to get my website to perform better?

There are so many aspects of digital marketing that you could ask this one question to 100 people and get 100 different answers. But if you are responsible for revenue and/or enquiry levels being driven by your website then we recommend you set aside a few hours a month to the following task… Interact with […]

What’s SERP?! An essential guide to SERP Features: Part 1

Whether you are a website owner, an SEO or simply somebody who regularly uses search engines to browse the web, you will have noticed the evolution of search engine result pages (SERPs) over the past few years. Gone are the days where the results page displayed a plain list of 10 blue links, now search […]