What is Hidden Text? As mentioned above, there are several design features that are used to ‘hide’ text from the user on page load. For example, when shopping online via an e-commerce website, you’ll often see a limited range of products on one web page, followed by a ‘See More Products’ button. When a user […]
Recent research undertaken by Google (https://ai.google/research/pubs/pub36300) into how children use search engines identified several search roles that children display when searching for information on the web. One of these ‘personas’ was ‘Visual Searcher’, where the child relied on image search to find the answers to questions they were asked. And although the study only used […]
Having a Google Search Console account for your website is imperative. It is your opportunity to communicate directly with Google, where it is estimated that 70%+ of website searches start from. It is also the best place to start to get an accurate picture of not only how your website performs in search but any […]
The general idea of the guidelines is to investigate page quality and assess whether needs are met for site visitors, if a site is considered non-compliant then it may be demoted or even removed from search results. There are some interesting benchmarks set for judgement within the stated criteria and it is worth looking at […]
When chatting with clients, we not only discuss the ways that we can help to optimise their sites with onsite SEO, but we also discuss the importance of the content that goes on to the site. Whilst technical SEO work and building a brilliant website has its benefits, content, as they say, is king. User […]
There are so many aspects of digital marketing that you could ask this one question to 100 people and get 100 different answers. But if you are responsible for revenue and/or enquiry levels being driven by your website then we recommend you set aside a few hours a month to the following task… Interact with […]
Whether you are a website owner, an SEO or simply somebody who regularly uses search engines to browse the web, you will have noticed the evolution of search engine result pages (SERPs) over the past few years. Gone are the days where the results page displayed a plain list of 10 blue links, now search […]
Over recent months there has been much debate over the impact of the rise of the internet and online shopping on our high streets. However, there is evidence to suggest that Google and other search engines may be helping consumers find their way back in to bricks and mortar stores.