What IKEA taught us about navigation IKEA stores are all huge, and yet they are easy to navigate around. Each section is clearly signposted and there are maps available to help direct you to where you need to go. This is essential in a virtual space as well as a physical space- if customers can’t […]
For indexing websites, Google’s web crawlers will now label sites ‘mobile friendly’ and they are also testing this as a ranking signal. So… Time to think mobile – if you haven’t already.
Why are they so important? The URL is the main navigational tool when going from page to page that people recognise.
It’s common to think of visiting a website in terms of a journey. Understanding and influencing the customer journey through a website is indeed one of the most treasured business skills, as it is seen as the way to influence conversions to sale.
An often quoted bit of industry research predicts that internet usage via mobile phones will overtake desktop usage in 2014. We are not far away from this becoming fact – in the UK, 25% of all web traffic comes from mobile-only users, while in developing countries it’s over 70%.