Email marketing (also known as E-Marketing) is sending promotional messages about your company via email. It is an effective alternative marketing method when compared with postal campaigns. There is no print or delivery cost for E-Marketing,
Ensuring email marketing campaigns are optimised for mobile phones is becoming increasing important.
According to Gartner, in 2008, 30 million smartphones were sold. It’s estimated for 2011 the figure was in excess of 300 million. Moreover, looking at our client’s statistics for their email newsletters, an average of 30% of people now read their emails on their mobile phones; with the iPhone being the most popular.
With these figures in mind here are 5 tips for creating a success mobile phone email marketing campaign:
Failing to respect your recipients’ in boxes and sending poorly thought out e-mail newsletters or campaigns can cause more damage than they’re worth for the tiny number of sales it may achieve. If you aren’t doing it properly it is better to not do it at all. Here are five common mistakes to watch out for: