Tag Archives: digital marketing

Don’t waste your time and money on broad keyword targeting – it is not as important as you think

When optimising websites for keyword ranking, it is so easy to get drawn down the broad keyword targeting route. One of the main reasons for this is big holes in the data that is available from Google and other search engines. You see that a broad but relevant term for your site has a relatively […]

Learn the skills you and your team need to drive your business forward with our search marketing workshops

Recently, the team at Varn have noticed a rise in demand for training around certain areas of digital marketing and SEO. Whilst much of this demand has come from clients or potential clients who are looking to upskill their staff or get a better knowledge of these areas, this demand has also come from us […]