Companies spend a lot of time and money getting people to their website but don’t think enough about what the visitor will do when they get there, effectively wasting a large percentage of their advertising budget. To help you improve the ROI of your advertising you need to improve your website’s conversion rate so we […]
ROI is a good metric to use as it measures profits made in relation to capital invested and therefore the efficiency of your investment. You can then compare the ROI of this campaign with that of other online or offline campaigns and decide where your money will work harder in future.
It’s common to think of visiting a website in terms of a journey. Understanding and influencing the customer journey through a website is indeed one of the most treasured business skills, as it is seen as the way to influence conversions to sale.
When someone visits your website you want them to be interested, engaged and motivated to go on a pre-prescribed journey through a process, all the way to the sales conversion.