Tag Archives: conversion rate

Five Steps to Better Website Conversions

Companies spend a lot of time and money getting people to their website but don’t think enough about what the visitor will do when they get there, effectively wasting a large percentage of their advertising budget.  To help you improve the ROI of your advertising you need to improve your website’s conversion rate so we […]

How to measure your ROI from a Google AdWords campaign

  ROI is a good metric to use as it measures profits made in relation to capital invested and therefore the efficiency of your investment. You can then compare the ROI of this campaign with that of other online or offline campaigns and decide where your money will work harder in future.