Tag Archives: Bad Backlinks

Common Search Marketing Myths – Part 4: Disavowing Backlinks, Outbound Links and AdWords Bidding

Disavowing Backlinks is a Waste of Time If you’re not familiar with Google’s Disavow Tool (within Google Search Console), then you may not know its purpose. The primary role of this tool is to allow webmasters to submit a list of any low-quality links they have pointing to a website, which they believe are harming their […]

How to create indexable links: Part 1 Internal Links

Search engines work by sending out robots/ crawlers/ spiders that endlessly visit webpages and then index or file bits of content for presenting to relevant queries in the search engine ranking pages (SERPs). The pathways they use for navigating the web are provided by links set up from one web page to another. One of […]

Why You Need To Check Your Links After The Recent Google Penguin 3.0 Update

A representative from Google has confirmed that a much anticipated Penguin 3.0 update was rolled out on Friday 17 October – a year after the last one. When Google updates its algorithms there is always a stir in the world of SEO, a held breath moment where analysts’ see how websites are affected or not, […]