WHAT IS IT?
When people type your company or brand name into a search engine it is usually because they find this the easiest way to get to your website or to find out more about you. Whatever the reason, it is imperative that your website not only appears at the top of the search results but that your brand appears in multiple locations throughout the results page, is highly visible and is positively backed up by other trustworthy sources. One negative listing is enough to stop a proportion of searchers from clicking though to your website.
WHAT WE DO FOR YOU
We will analyse the effectiveness of your current brand control in search and recommend improvements to search engine listings and the appearance of relevant results pages.
This includes looking at how people currently search for your brand and how you can optimise your Google My Business, image and video rich snippets, social media accounts and third party website entries to effectively dominate the first results page in search.
WHAT YOU GET
You will be able to control what appears in the top listings for your brand name in search as much as possible. Your top brand name listing will be prominent and effective. Other areas of the search results page - such as the knowledge panel, location pack, news, video and twitter feeds - will be used to promote your brand where relevant and any negative or competitive listings that you do not want to be visible will be pushed down out of view.
Your brand or company can also be immediately validated through entries on other trustworthy and recognisable websites that are listed immediately below your site - like Wikipedia, YouTube, local and national media, review sites like Feefo and Trustpilot, directory sites like Yelp and TripAdvisor, and social sites like Facebook, and LinkedIn. Potential customers will be ripe for conversion before they have even visited your site!