81% increase in website revenue and #1 on Google Search for targeted keywords

Braintree

About Braintree

Braintree are a natural clothing company based in London. As an independent fashion retailer they are entirely dependent on online sales, with no physical stores as yet. They operate in the extremely competitive women’s and men’s fashion market with a USP of using only sustainable and eco-friendly fabrics for their timeless clothing ranges and products. Their main online competitors are relatively well-known brands such as Seasalt, Nomads and People Tree.

Objectives

Our objective was to provide Braintree with a cohesive on-site and off-site digital marketing strategy to raise brand awareness and target potential visitors who are searching online for the types of products Braintree sell, without necessarily having heard of the brand before, such as ‘Women’s Organic Clothing’ and ‘Organic Cotton Dresses’. Increasing targeted traffic to the site was the first step. Making sure the site converted this traffic to sales successfully was also a primary objective.

  • Increase organic traffic from non-branded keywords
  • Optimise onsite conversions
  • Improve online brand awareness

Results

Acquisition
Sessions increase 65%
Organic Search increase 50%
New users increase 56%

Behaviour
Average Session duration increase 7%

Conversions
Transactions increase 76%
Revenue increase 81%
Conversion rate increase 7%

Keyword ranking
‘Women’s Organic Clothing’ Position 1 on Google Search
‘Organic Cotton Dresses’ Position 1 on Google Search

 

76%

Increase in online sales

Get in touch

We’d love to work with you to help your digital marketing perform better

Do call us on: 01225 439960 or fill in the form below…