Thought are an ethical clothing company and as an independent fashion retailer, they are entirely dependent on online sales, with no physical stores as yet. They operate in the extremely competitive women’s and men’s fashion market with a USP of using only sustainable and eco-friendly fabrics for their timeless clothing ranges and products.
Our objective was to provide Thought with a cohesive on-site and off-site digital marketing strategy to raise brand awareness and target potential visitors who are searching online for the types of products Thought sell, without necessarily having heard of the brand before, such as ‘Women’s Organic Clothing’ and ‘Organic Cotton Dresses’. Increasing targeted traffic to the site was the first step. Making sure the site converted this traffic to sales successfully was also a primary objective.
