Objective

Thought are an ethical clothing company and as an independent fashion retailer, they are entirely dependent on online sales, with no physical stores as yet. They operate in the extremely competitive women’s and men’s fashion market with a USP of using only sustainable and eco-friendly fabrics for their timeless clothing ranges and products. 

Our objective was to provide Thought with a cohesive on-site and off-site digital marketing strategy to raise brand awareness and target potential visitors who are searching online for the types of products Thought sell, without necessarily having heard of the brand before, such as ‘Women’s Organic Clothing’ and ‘Organic Cotton Dresses’. Increasing targeted traffic to the site was the first step. Making sure the site converted this traffic to sales successfully was also a primary objective.

Outcomes

Our efforts significantly improved rankings on Google, taking Thought to #1 on Google for targeted keywords. This delivered an increase in organic traffic from non-branded keywords and let to the optimisation of onsite conversions and improved on line brand awareness.
INCREASE IN REVENUE
0%
INCREASE IN TRANSACTIONS
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What we did

  • Data Analysis
  • User Journey Mapping
  • Content Strategy
  • Content Optimisation
  • Technical SEO
  • Paid Search Management