Results - Thought Clothing | Varn

Thought Clothing

Helping an ethical clothing company
deliver 81% increase in website revenue


Thought are an ethical clothing company and as an independent fashion retailer, they are entirely dependent on online sales, with no physical stores as yet. They operate in the extremely competitive women’s and men’s fashion market with a USP of using only sustainable and eco-friendly fabrics for their timeless clothing ranges and products.

Our objective was to provide Thought with a cohesive on-site and off-site digital marketing strategy to raise brand awareness and target potential visitors who are searching online for the types of products Thought sell, without necessarily having heard of the brand before, such as ‘Women’s Organic Clothing’ and ‘Organic Cotton Dresses’. Increasing targeted traffic to the site was the first step. Making sure the site converted this traffic to sales successfully was also a primary objective.

What we did

  • Data Analysis
  • User Journey Mapping
  • Content Strategy
  • Content Optimisation
  • Technical SEO
  • Paid Search Management

The Results

The long term partnership with Paper Bag Co has driven consistent and sustainable results with a strong return on investment. The search marketing strategy has delivered an increase in revenue of over 268% a month thanks to number 1 rankings for the headline term ‘paper bags’ and strong rankings for all other target keyword clusters.

Since the start of the work there has been a 365% increase in top 10 rankings keywords.

Growth has also been scalable over time, with a 55% increase in organic revenue in 2021 compared to 2020.

Increase in monthly revenue

What they say about us...

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Jon Marling, Managing Director

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