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Paper Bag Co

How SEO strategies drive long
term sustainable business growth


Paper Bag Company are market leaders in supplying eco-friendly retail and promotional paper bags in addition to a full range of reusable bags and e-commerce packaging.

We have been working with Paper Bag Co for over 10 years, after the initial site audit we outlined the following aims:

  • Get to the top of Google for ‘paper bag’ related terms
  • Increase digital sales and build brand awareness through digital PR
  • Drive profitable growth with a strong search marketing ROI

What they say about us...

We have been working with Varn for 10 years. Tom and the team are a pleasure to work with. They handle our SEO and marketing. We have maintained strong rankings for all our key words. Our traffic, online orders and enquiries continue to grow thanks to Varn!
Jon Marling, Managing Director

What we did

  • Paid Media
  • Bespoke SEO Audit
  • Digital PR
  • Competitor Analysis
  • Tactical SEO
  • Ongoing Digital PR
  • Marketing Planning
  • Marketing Strategy
  • Marketing Plan Execution

The Results

The long term partnership with Paper Bag Co has driven consistent and sustainable results with a strong return on investment. The search marketing strategy has delivered an increase in revenue of over 268% a month thanks to number 1 rankings for the headline term ‘paper bags’ and strong rankings for all other target keyword clusters.

Since the start of the work there has been a 365% increase in top 10 rankings keywords.

Growth has also been scalable over time, with a 55% increase in organic revenue in 2021 compared to 2020.

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Increase average order value
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Increase top 10 rankings
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Increased monthly revenue

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