Paid search in Wiltshire

Increasing quality traffic to your website through Google Ads, and other pay per click advertising, is relatively straightforward and quick. You pay for your ads to be shown to your target market and, if you’re targeting is correct, you will immediately improve your sites visibility and click through rates.

Google have made it simple to create a Google Ads campaign but, without the necessary training and experience, a lot of businesses make mistakes and create non-profitable campaigns.

Varn is based in Wiltshire and is well placed to help clients with their Google Ads Management and PPC advertising in any surrounding areas. We are happy to visit you wherever you are based in Wiltshire or you can visit our offices in Bradford-on-Avon.

Accredited by Google
We are proud to be a Certified Google Partner – this means we are one of the trusted agencies which have earned Google’s seal of approval.

Agencies can only earn this certification by proving that they have an advanced knowledge of the Google Ads platform. These skills enable us to turn a non-profitable PPC account into one with a proven return on investment.

As a bonus we have a number of Google promotional codes, supplied to us as a Google Partner, for new clients, which will match your first months spend up to £150.

If you have any questions about your Google Ads account or would like to create one, please contact us on 01225 439960 and we’d be happy to help.
Start with the basics
PPC campaigns need to be built on strong foundations, which is why we strive to make sure the basics of a Google Ads account is 100% right before we dive into the analytics and technical stuff. Our paid search process is:

  • Keyword Research
  • Advert Creation
  • Landing Page Development
  • Tracking Installation & Testing
  • Campaign Launch
  • Monitor Performance
  • Campaign Assessment
  • Analytics & ROI Statistics

Best practise Ads management

Every PPC campaign should be built on strong foundations. Before you can expect to achieve good results it is really important that you get your Google Ads campaign set up correctly. The basic metrics we look at when first managing a new account include keywords, ad copy, quality score and landing pages.

Through analysing any existing data you have we are able to recommend improvements to your Google Ads campaign and increase your ROI.

It’s not all about Google!
A lot of businesses concentrate all their efforts on Google Ads but don’t forget that there are other advertising platforms that could give you a good ROI. It will depend entirely on what search engines and social media your target market is using. We have experience creating independent and linked PPC campaigns across a number of platforms, including:

  • Google Ads Management
  • Google Remarketing
  • Google Shopping Campaigns
  • Bing Advertising
  • Yahoo Advertising
  • Facebook Advertising
  • Twitter Advertising
  • YouTube Advertising