Paid Search Marketing | Varn

Paid Search Marketing

Google, Bing, LinkedIn, Facebook,
Twitter and Instagram
Accredited Paid Search Experts

Paid Search Management: Built on Data and Creativity

We understand how people use search engines and social media, so we can make sure that every time someone searches for terms relating to your products and services, your site will be displayed.

For search engine and social media marketing, pay per click is the quickest method of gaining visibility. Whether your website or brand has just been launched or you are running a new campaign, PPC will drive traffic to your website. We will manage the whole process from creating adverts and suggesting keywords to monitoring your return on investment and suggesting campaign improvements.

Pay-Per-Click campaign plan

Researching your target audience and putting together a definitive list of keywords that people are using to find the products and services your website offers is the first step.

These keywords are then broken down into themed groups and adverts created for each group complete with relevant ad content and directing the user to the most appropriate page on your website.

The PPC Stats

0 %
of the traffic generated by search ads is not replaced by organic clicks when ads are paused.
0 %
of clicks go to the top 3 paid ads on the search results page.
0 %
of global internet users can be reached by a Google display campaign

Benchmarking and key performance indicators

With a clear idea of how the campaign will be set out, we will liaise with you to set clearly defined campaign goals so both parties know how to measure the effectiveness of our Pay-Per-Click management service.

Improved conversion rates and landing pages

By studying trends on your website, we are able to improve the conversion rates and in turn make your Pay-Per-Click campaigns more cost-effective, by enhancing the design of the campaign landing pages and on-page calls to actions (Buy Now, Contact Us Here, etc.). We will use this analysis to improve website usability and deal with issues such as contact form and shopping cart abandonment.

Tracking and return on investment reporting

With Google Analytics and Google Adwords linked together, we can monitor campaign costs, revenue and leads generated, click volumes and conversion rates. Regardless of your budget, we can show you this information within hours of your campaign going live. We will provide full return on investment reports so that you can see where your money has been spent, where your money should be spent, how that money has generated leads and revenue for your business.

Get PPC Savvy

Let us help upskill your team, with our range of Paid Search and SEO training courses.


Upcoming Courses


£250 + VAT

Introduction to
Google Ads

This Google Ads workshop from Varn will provide you with the know-how…

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£250 + VAT

Introduction to
Google Analytics

This Google Analytics workshop by Varn will provide you with the knowledge…

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£250 + VAT

Introduction to
Technical SEO

This workshop by Varn will provide you with an understanding of the fundamental SEO elements…

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Our Results


Helping one of the largest health and safety publishers increase their digital traffic; increasing rankings and online traffic to build a larger and more valuable subscriber base

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Helping Mercedes-Benz largest UK dealership drive an increase in organic search traffic, increasing in enquiries and newsletter signups

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Paper Bag Co

Delivered an increase in rankings for competitive keywords, ranking no. 1 and driving a dramatic increase in revenue

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Improve search engine rankings for non-brand key words, increasing non-brand website visits and improved conversion tracking

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Thought Clothing

Helping an ethical clothing business drive an 81% increase in website revenue and taking to number 1 on Google Search for targeted keywords

Red more

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