Paid search in Bristol
Marketing your website through Google Ads (formerly Google AdWords), or other pay per click advertising programmes, is definitely one of the most straightforward ways of getting good quality visitors to your site in the short term. You just pay for your ads to be shown to your target market and, if you get the targeting right, you should receive immediate click throughs and increased traffic.
Anyone can set-up a Google Ads account but it takes a real understanding of the data and metrics to make the campaign profitable.
As Google Ads campaigns are relatively easy to create companies often do it themselves, but end up overspending on keywords that are not relevant to them, making it a complete waste of money. For an account to be profitable it takes skill, experience, management time and constant testing to find where, when and who to show your adverts to.