Paid search in Bristol

Marketing your website through Google Ads (formerly Google AdWords), or other pay per click advertising programmes, is definitely one of the most straightforward ways of getting good quality visitors to your site in the short term. You just pay for your ads to be shown to your target market and, if you get the targeting right, you should receive immediate click throughs and increased traffic.

Anyone can set-up a Google Ads account but it takes a real understanding of the data and metrics to make the campaign profitable.

As Google Ads campaigns are relatively easy to create companies often do it themselves, but end up overspending on keywords that are not relevant to them, making it a complete waste of money. For an account to be profitable it takes skill, experience, management time and constant testing to find where, when and who to show your adverts to.

Certified by Google

We are proud to be Certified Google Partners – this means Google have given us their seal of approval – as we have proven we are a knowledgeable and trusted agency near Bristol. You can only earn this accreditation by completing exams which showcase your knowledge of Google Ads tools, best practises and analytics. These skills enable us to turn a non-profitable PPC account into one with a proven ROI.

As a Google Ads Partner we have a number of promotional codes to pass on to you, which will match your first months spend up to £150.

Contact us for more on Google Ads Management in Bristol. Varn is based in Bradford-on-Avon so is handy for clients in the Bristol area. If you have any questions about your current Google Ads account, or pay per click advertising campaigns, or would like us to create one for you, please contact us on 01225 439960 and we’d be happy to help.

Good Ads management starts with the basics
A good PPC campaign is built on strong foundations, which is why we strive to make sure the basics of an Ads account are set up before we dive into the technical stuff and analytics. Some of the basic metrics we begin looking at include keywords, ad copy, quality score and landing pages. Our paid search process is:
  • Keyword Research
  • Advert Creation
  • Landing Page Development
  • Tracking Installation & Testing
  • Campaign Launch
  • Monitor Performance
  • Campaign Assessment
  • Analytics & ROI Statistics
Improve your ROI
By analysing any existing data from Google Ads or Google Analytics, we are able to see whether your Google Ads campaign has a good return on investment, and if not, how it can be improved. The great thing about Google Ads is that it is completely transparent when it comes to measuring profitability, so we will be able to help you market your business more cost effectively.

Varn is based in Bradford-on-Avon so is in a great position to help clients in the Bristol area with their paid search and PPC advertising.

Pay per click advertising
We have proven success creating and optimising campaigns within a number of pay per click networks, including:

  • Google Ads Management
  • Google Remarketing
  • Google Shopping Campaigns
  • Bing Advertising
  • Yahoo Advertising
  • Facebook Advertising
  • Twitter Advertising
  • YouTube Advertising