Paid search in Bath

Paid search, or pay per click advertising, is the quickest and easiest method of getting good quality visitors to your site for conversion. You simply pay for any number of ads to be shown to your market and, if you get the targeting right, that means immediate click throughs and increased traffic.

It is relatively simple to set-up and manage a Google Ads (formerly Google AdWords) account but creating successful campaigns is a skill and it takes a real understanding of the platform to make it profitable.

For example, a lot of companies do not know how to find the best keywords to use so overspend on keywords that are not relevant to them. Successful paid search depends on knowing where, when and who to show your adverts to… and having time to manage the account and test ways to improve results.

Certified by Google

As a certified Google Partner we have their seal of approval for Google Ads management.

This means that we have demonstrated our expert knowledge of the latest Google Ads tools, best practises and analytics to Google and they are happy to recommend our services, so you can be sure your Google Ads Management is in skilled hands.

As a bonus we have a number of Google promotional codes, supplied to us as a Google Partner, for new clients, which will match your first months spend up to £150.

If you have any questions about your Google Ads account or would like to create one, please contact us on 01225 439960 and we’d be happy to help.

Start with the basics
PPC campaigns need to be built on strong foundations, which is why we strive to make sure the basics of Google Ads account is 100% right before we dive into the analytics and technical stuff. Our paid search process is:
  • Keyword Research
  • Advert Creation
  • Landing Page Devlopment
  • Tracking Installation & Testing
  • Campaign Launch
  • Monitor Performance
  • Campaign Assessment
  • Analytics & ROI Statistics

Improving your ROI

By analysing any existing data, we are able to see whether your Google Ads campaigns have a good return on investment, and if not, we will recommend ways to improve it. The great thing about Google Ads is that it is completely transparent when it comes to measuring profitability, so we will be able to help you market your business more cost effectively.

Varn is based in Bradford-on-Avon so is in a great position to help clients in the Bath area with their paid search and PPC advertising.

Where can you advertise?
We have experience creating and optimising campaigns within a number of pay per click networks. These include:
  • Google Ads Management
  • Google Remarketing
  • Google Shopping Campaigns
  • Bing Advertising
  • Yahoo Advertising
  • Facebook Advertising
  • Twitter Advertising
  • YouTube Advertising