# Varn

Varn is UK-based a specialist Search Engine Optimisation (SEO), Generative Engine Optimisation (GEO), AI search, and data analytics agency with over 25 years of industry experience, dedicated to delivering outstanding results for our clients through the team's expertise.

## Varn's values
-Experienced experts
-Helpful partner
-Results driven
-Trustworthy & ethical
-Happy people
-Caring team

## Core Pages

-[Home](https://varn.co.uk/): Main landing page with services overview, purpose, values, culture, testimonials, and case studies
-[Services](https://varn.co.uk/services/):
-[Resources](https://varn.co.uk/resources/):
-[Insights](https://varn.co.uk/insights/):
-[About us](https://varn.co.uk/about-us/):
-[Contact](https://varn.co.uk/contact/):
-[Newsletter signup](https://varn.co.uk/sign-up-to-our-newsletter/):
-[Results](https://varn.co.uk/results/):
-[Cookies & Privacy](https://varn.co.uk/your-privacy/):

## Services
-[Technical SEO](https://varn.co.uk/services/technical-seo/):
-[Local SEO](https://varn.co.uk/services/technical-seo/local-seo/):
-[Technical SEO Audits](https://varn.co.uk/services/technical-seo/technical-seo-audits/):
-[Website Migrations]([https://varn.co.uk/services/technical-seo/website-migrations/)
-[Data & Analytics](https://varn.co.uk/services/data-analytics/):
-[Big data & advanced analytics](https://varn.co.uk/services/data-analytics/big-data-advanced-analytics/):
-[BigQuery](https://varn.co.uk/services/data-analytics/bigquery/):
-[Conversion rate optimisation](https://varn.co.uk/services/data-analytics/conversion-rate-optimisation/):
-[Conversion tracking](https://varn.co.uk/services/data-analytics/conversion-tracking/):
-[Data & analytics tools](https://varn.co.uk/services/data-analytics/data-driven-seo/):
-[Data driven SEO](https://varn.co.uk/services/data-analytics/data-driven-seo/):
-[Data privacy & compliance](https://varn.co.uk/services/data-analytics/data-privacy-compliance/):
-[Data training & consultation](https://varn.co.uk/services/data-analytics/training-consultation/):
-[Digital Due Diligence](https://varn.co.uk/services/data-analytics/digital-due-diligence/):
-[Google Tag Manager](https://varn.co.uk/services/data-analytics/google-tag-manager/):
-[Implementing analytics](https://varn.co.uk/services/data-analytics/implementing-analytics/):
-[Monitoring & reporting](https://varn.co.uk/services/data-analytics/monitoring-and-reporting/):
-[Server-side Tracking](https://varn.co.uk/services/data-analytics/server-side-tracking/):
-[AI Search & Innovation](https://varn.co.uk/services/ai-search-innovation/):
-[Agentic Shopping Readiness Audit](https://varn.co.uk/services/ai-search-innovation/agentic-shopping-readiness-audit/):
-[AI Visibility Framework from Varn](https://varn.co.uk/services/ai-search-innovation/ai-visibility-framework/):
-[AI Visibility Reporting](https://varn.co.uk/services/ai-search-innovation/ai-visibility-reporting/):
-[Digital PR](https://varn.co.uk/services/digital-pr/):
-[AI Link Building services](https://varn.co.uk/services/digital-pr/ai-link-building/):
-[Link building](https://varn.co.uk/services/digital-pr/link-building/):
-[Off-Page SEO](https://varn.co.uk/services/digital-pr/off-page-seo/):
-[Reputation Management](https://varn.co.uk/services/digital-pr/reputation-management/):
-[Content Marketing](https://varn.co.uk/services/content-marketing/):
-[Content Audits](https://varn.co.uk/services/content-marketing/content-audits/):
-[Content Optimisation](https://varn.co.uk/services/content-marketing/content-optimisation/):
-[Content Writing & Creation](https://varn.co.uk/services/content-marketing/content-writing-creation/):
-[Keyword Research](https://varn.co.uk/services/content-marketing/keyword-research/):
-[SEO Training](https://varn.co.uk/services/seo-training/):

## Resources
In depth guides on SEO, AI visibility, and data and analytics:
-[7 day visibility action plan](https://varn.co.uk/resources/get-visible-online-7-day-action-plan/):
-[Data hygiene checklist](https://varn.co.uk/resources/data-hygiene-resources/):
-[GA4 vs BigQuery checklist](https://varn.co.uk/resources/ga4-vs-bigquery-checklist/):
-[Helpful guide to AI visibility](https://varn.co.uk/resources/helpful-guide-to-ai-visibility/):
-[Server-side tracking guide](https://varn.co.uk/resources/server-side-tracking-guide/):
-[The Aligned Reporting Toolkit](https://varn.co.uk/resources/building-useful-reports-resources/):
-[Video companion page guide](https://varn.co.uk/resources/video-companion-page-guide/):
-[Video schema cheat sheet](https://varn.co.uk/resources/video-schema-cheat-sheet/):

## Examples of Results
-[MOMA](https://varn.co.uk/results/moma/):
-[Arkivum](https://varn.co.uk/results/arkivum/):
-[Buckingham Cakes](https://varn.co.uk/results/buckingham-cakes/):
-[BullionVault](https://varn.co.uk/results/bullion-vault/):
-[Paper Bag Co](https://varn.co.uk/results/paper-bag-co/):
-[Roche](https://varn.co.uk/results/roche/):
-[Woolacombe Bay Holiday Parks](https://varn.co.uk/results/woolacombe-bay-results/):

## About
Information about Varn, events, and purpose:
-[Our team](https://varn.co.uk/about-us/our-team/):
-[Events](https://varn.co.uk/about-us/events/):
-[Careers](https://varn.co.uk/about-us/vacancies/):
-[Social responsibility](https://varn.co.uk/about-us/social-responsibility/):
-[Varn Woodland Office](https://varn.co.uk/about-us/varn-woodland-office/):