Start With The Basics & Improve ROI
PPC campaigns need to be built on strong foundations, which is why we strive to make sure the basics of an AdWords account is 100% right before we dive into the analytics and technical stuff. Some of the basic metrics we start looking at include keywords, ad copy, quality score and landing pages.
By analysing any existing data, we are able to see whether your AdWords campaigns have a good return on investment, and if not, we will recommend ways to improve it. The great thing about Google AdWords is that it is completely transparent when it comes to measuring profitability, so we will be able to help you market your business more cost effectively.