Paid Search Campaigns
How does PPC Management Work?
Google Shopping Campaigns
Facebook, Twitter and YouTube Advertising
All About Google Ads
Google Ads (formerly AdWords) is the quickest and easiest method of getting good quality visitors to your site for conversion. You simply pay for any number of ads to be shown to your market and, if you get the targeting right, that means immediate click throughs, increased traffic and higher conversions and revenue. It is relatively simple to set-up and manage a Google Ads account but creating successful campaigns is a skill and it takes a real understanding of the platform to make it profitable.
Successful Google Ads Management depends on knowing where, when and who to show your adverts to… and having time to manage the account and test ways to improve results. As a certified Google Partner we have their seal of approval for Ads management.
The Google Partner Badge
Google provides help for businesses looking to hire a PPC Agency by providing accreditations to 3rd party professionals working on Google Ads accounts – so you can be sure you are working with a specialised and experienced agency. The most important elements of the Partner scheme are:
- each accredited agency has to achieve a certain level of success on their current client campaigns. Google only recommends agencies that can prove their worth.
- pass certification exams annually. This ensures the professionals working on your campaigns are up-to-date with the latest innovations on the platform.
- only accredited agencies qualify for phone, chat and email support from an allocated Google Account Manager. Having this level of support from a Google representative is invaluable in solving problems and optimising the performance of Google Ads campaigns.
Google recommends that you look for the Partner Status Badge when looking to hire a PPC Agency.