Google Ads Management in Bath | Varn

Specialist PPC Agency in Bath

Google accredited
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Paid Search Campaigns

Our Google Ads accredited team of PPC campaign managers use their knowledge, experience and creativity to deliver real and measurable results in your paid search campaigns.

We will work with you to research the best paid ads strategy for your product or service. Then build and manage the campaigns, making sure they deliver value and the best results possible for your advertising budget. This involves optimising the targeting and bidding on your campaigns on a continuous basis, as well as testing and tweaking the written content or images in the actual adverts themselves.

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How does PPC Management Work?

Campaigns that we manage – at a set monthly management fee – more than pay for themselves. There are no hidden costs or percentage fees, just great results when you go with our Bath-based PPC Agency.

We have years of experience creating and optimising campaigns within a number of pay per click networks. This experience is there for you to utilise across the following PPC advertising networks – those we have found reap the best rewards for large and small businesses.



Google Ads

Still by far the most predominant of the search engines, advertising on the Google search and display networks can really pay if you know what you are doing. The in-experienced unfortunately can incur huge costs for little return.


A powerful advertising technique that allows you to connect with people who have previously interacted with your website or mobile app. We can set up highly targeted and timely remarketing PPC campaigns across the search and display networks.

LinkedIn Advertising

When you need to utilise B2B advertising then LinkedIn is currently the only digital channel where we can target your advertising by industry and job title/function. It can therefore provide a high ROI with the right audience targeting.

Amazon Advertising

The top shopping channel in the world is now a must for many e-commerce businesses. Just like Google Ads previously, the Amazon advertising platform is becoming more complicated as the number of advertisers and competition increases. We create advertising campaigns that get your products in front of the right audience at the right time.

Google Shopping Campaigns

Google is trying hard to compete in the e-commerce advertising space with their paid for shopping carousel and tab. Aimed at driving traffic and sales for products through an automated product feed, placement and bidding, it can be difficult to set up and maintain efficiently.

Facebook, Twitter and YouTube Advertising

Each of the main social media channels has its own set of unique pros and cons depending on the target market and goal of your advertising campaigns. We can work with you to make sure your budget is going into the channel most likely to produce the results you need.

All About Google Ads

Google Ads (formerly AdWords) is the quickest and easiest method of getting good quality visitors to your site for conversion. You simply pay for any number of ads to be shown to your market and, if you get the targeting right, that means immediate click throughs, increased traffic and higher conversions and revenue. It is relatively simple to set-up and manage a Google Ads account but creating successful campaigns is a skill and it takes a real understanding of the platform to make it profitable.

Successful Google Ads Management depends on knowing where, when and who to show your adverts to… and having time to manage the account and test ways to improve results. As a certified Google Partner we have their seal of approval for Ads management.




Google Partner

Google provides help for businesses looking to hire a PPC Agency by providing accreditations  to 3rd party professionals working on Google Ads accounts – so you can be sure you are working with a specialised and experienced agency. The most important elements of the Partner scheme are:

  • each accredited agency has to achieve a certain level of success on their current client campaigns. Google only recommends agencies that can prove their worth.
  • pass certification exams annually. This ensures the professionals working on your campaigns are up-to-date with the latest innovations on the platform.
  • only accredited agencies qualify for phone, chat and email support from an allocated Google Account Manager. Having this level of support from a Google representative is invaluable in solving problems and optimising the performance of Google Ads campaigns.

Google recommends that you look for the Partner Status Badge when looking to hire a PPC Agency.

Some Of Our Clients


Bath PPC Agency

Our PPC advertising strategies and management are bespoke to each client. Every campaign is tailored to your specific set of goals and targets.

But to give you an idea of how we work we recommend starting with an audit of your current digital advertising activity. PPC audits are a minimum of 4 hours, which gives us enough time to make an in-depth assessment of your paid search campaigns and make recommendations on how they can be improved.

Having agreed the best way forward we will then work out the monthly management time we need to set up, manage and optimise the campaigns and recommend a monthly advertising spend for each channel being used.

Varn is based just outside Bath, in Bradford on Avon, so is in a great position to help you with your Google Ads Management and PPC advertising. If you have any questions about your Google Ads account or would like to create one, please contact us and we’d be happy to help.

Want to see us in person? We will happily arrange to meet at a venue that suits you, we can work around your schedule. So do contact us now on 01225 439960 to discuss your advertising objectives.

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Upcoming Courses near Bath


£250 + VAT

Introduction to
Google Ads

This Google Ads workshop by Varn will provide you with the knowledge…

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£250 + VAT

Introduction to
Google Analytics

This Google Analytics workshop by Varn will provide you with the know-how…

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£250 + VAT

Introduction to
Technical SEO

This workshop by Varn will provide you with an understanding of the fundamental search engine optimisation elements…

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