Google Ads Management

Google Ads (formerly AdWords), or pay per click advertising, is the quickest and easiest method of getting good quality visitors to your site for conversion. You simply pay for any number of ads to be shown to your market and, if you get the targeting right, that means immediate click throughs and increased traffic. It is relatively simple to set-up and manage a Google Ads account but creating successful campaigns is a skill and it takes a real understanding of the platform to make it profitable. For example, a lot of companies do not know how to find the best keywords to use so overspend on keywords that are not relevant to them.

Successful Google Ads Management depends on knowing where, when and who to show your adverts to… and having time to manage the account and test ways to improve results. As a certified Google Partner we have their seal of approval for Ads management. This means that we have demonstrated our expert knowledge of the latest Google Ads tools, best practises and analytics to Google and they are happy to recommend our services, so you can be sure your Google Ads Management is in skilled hands.


Google Partner Badge

Varn are Google Partners and are certified in using Google Ads.

Supporting Businesses In and Around Bath

Varn is based in Bradford-on-Avon so is in a great position to help clients in the Bath area with their Google Ads Management and PPC advertising. If you have any questions about your Google Ads account or would like to create one, please contact us and we’d be happy to help.

Start With The Basics & Improve ROI

PPC campaigns need to be built on strong foundations, which is why we strive to make sure the basics of a Google Ads account is 100% right before we dive into the analytics and technical stuff. Some of the basic metrics we start looking at include keywords, ad copy, quality score and landing pages.

By analysing any existing data, we are able to see whether your Google Ads campaigns have a good return on investment, and if not, we will recommend ways to improve it. The great thing about Google Ads is that it is completely transparent when it comes to measuring profitability, so we will be able to help you market your business more cost effectively.

Where Can You Advertise?

We have years of experience creating and optimising campaigns within a number of pay per click networks. These include:

  • Google Ads Management - Search & Display Networks
  • Google Remarketing
  • Facebook, Twitter and YouTube Advertising
  • LinkedIn Advertising
  • Google Shopping Campaigns
  • Amazon Advertising
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