Google and Bing Accredited Paid Search Experts

The Service

We understand how people use search engines, so we can make sure that every time someone searches for terms relating to your products and services, your site will be displayed.

For Google, Yahoo! and Bing, pay per click is the quickest method of gaining visibility. Whether your website has just been launched or you are running a new campaign, PPC will drive traffic to your website. We will manage the whole process from creating adverts and suggesting keywords to monitoring your return on investment and suggesting campaign improvements.

What We Do

Pay-Per-Click campaign plan

Researching your target audience and putting together a definitive list of keywords that people are using to find the products and services your website offers is the first step. These keywords are then broken down into themed groups and adverts created for each group complete with relevant ad content and directing the user to the most appropriate page on your website.

Benchmarking and key performance indicators

With a clear idea of how the campaign will be set out, we will liaise with you to set clearly defined campaign goals so both parties know how to measure the effectiveness of our Pay-Per-Click management service.


Improved conversion rates and landing pages

By studying trends on your website, we are able to improve the conversion rates and in turn make your Pay-Per-Click campaigns more cost-effective, by enhancing the design of the campaign landing pages and on-page calls to actions (Buy Now, Contact Us Here, etc.). We will use this analysis to improve website usability and deal with issues such as contact form and shopping cart abandonment.

Tracking and return on investment reporting

With Google Analytics and Google Adwords linked together, we can monitor campaign costs, revenue and leads generated, click volumes and conversion rates. Regardless of your budget, we can show you this information within hours of your campaign going live. We will provide full return on investment reports so that you can see where your money has been spent, where your money should be spent, how that money has generated leads and revenue for your business.


Proven results and passionate about performance

The team at Varn were excellent during the planning and development of our new web site. A personal approach, and interest not only in the project but the business as a whole coupled with an ability to turn technical speak into easy to understand language made the process stress free. I would recommend the company to anyone
Edward Hodges, Director
Joining Forces Training
Varn are great to work with and understand the importance of making sure that a company’s website and online marketing plan not only improves search engine rankings but more importantly increases ROI
Jon Marling, Owner
Paper Bag Co

Some more of our clients

Get in touch

We’d love to work with you to help your digital marketing perform better

Do call us on: 01225 439960 or fill in the form below…