High Quality Email Marketing Services

The Service

Email marketing can be one of the best ways of marketing to your contacts and attracting them to your website. When done correctly it can be very effective at converting past visitors and clients into new business.

A direct email marketing campaign increases brand loyalty and allows you to talk to customers regularly in a personal, friendly way. We can streamline your online marketing campaign, by designing an e-newsletter which matches your website and brand’s personality.

What We Do

Email marketing is efficient, cost effective, with great chance of ROI

Targeted email marketing generates qualified leads for your business, and allows you to build and maintain an on-going relationship with your customers. We have access to mailing lists relevant to your industry and customers, so you can deliver your brand’s message to your target market. We provide an ever-expanding database of prospective customers.

Tracked results for complete email campaign management

Email marketing not only increases and reaffirms brand awareness, but also creates traceable conversations. Discover how many people opened, read and clicked through your email. Detailed reports allow you to tweak your campaigns so you can improve every time.

Four Tips

  • Personalise your message – a bit of personalisation does boost response rates. Try segmenting your email lists around post codes/geographies/ages/genders thereby demonstrating to them that you really know, respect and care about them.
  • Write in an approachable, personal manner – too often impersonal and formal emails are received. Email gives us a rare chance to have one on one conversations quickly with a huge amount of people. Give your next campaign a human element by speaking to them in an approachable, conversational tone.
  • Sending timely and targeted follow ups – the time and day that you send your email can dramatically effect read rates – make sure you get this correct.
  • Power of landing pages – email is a front door to other things. Sending the recipient to customised landing pages that are targeted will always increase conversion and acquisition.

Proven results and passionate about performance

Varn bring a wealth of online, email and social media marketing expertise to our projects. A professional in the ‘web world’ who can speak our language and still deliver excellent results is a rare find
Phil Dent, CEO
The Progression Trust
The team at Varn were excellent during the planning and development of our new web site. A personal approach, and interest not only in the project but the business as a whole coupled with an ability to turn technical speak into easy to understand language made the process stress free. I would recommend the company to anyone
Edward Hodges, Director
Joining Forces Training

Some more of our clients

Get in touch

We’d love to work with you to help your digital marketing perform better

Do call us on: 01225 439960 or fill in the form below…