Experienced and Qualified Statistical Analysis Professionals

The Service

Here at Varn, we specialise in website design and Search Engine Optimisation, as well as statistical monitoring and reporting. By looking into the statistics behind your website traffic, we can help tailor your online and offline marketing campaigns so that you can improve the performance of your website. Our Analytics staff are Google Analytics Qualified with several years’ experience in statistical analysis.

What We Do

There are hundreds of online tools that let you analyse your website’s traffic but it can be hard to dig down to the important stats so that you can implement changes to your website that improve its conversion rate and Google ranking.

One of the main tools we use for statistical analysis is Google Analytics.  By using Analytics, we can explore a vast range of information about your website visitors, site content and more. Having such an in-depth view of your web stats helps us make a variety of tailored recommendations so that changes can be implemented within your website to help improve conversion rates and Google ranking.

Implementing and optimising Google Analytics

It’s crucial to ensure your analytics package is correctly implemented, but knowing how to extract and use the information it contains is just as important. At Varn we can:

The Data

  • Traffic levels – Includes a wide range of statistics about your website visitors – how many there are, how long they spent on your website, which country they came from and more.
  • Keyword focus – We can find out the best performing keywords being used by people finding your website via organic and paid searches.
  • Conversion tracking – We are able to find out a wealth of information on visitors who complete a conversion. This can include people who complete a contact form within your website, who purchase an item from your shop and more.
  • Measure ROI – Google Analytics helps us directly measure return on investment for online and offline marketing campaigns and advertisements.

Proven results and passionate about performance

Over many years Varn have kept a daily watch on our web presence, constantly tweaking and updating to keep us up to date and ahead of the competition
Dan Collins, Founder
Fresh Tracks
The team at Varn were excellent during the planning and development of our new web site. A personal approach, and interest not only in the project but the business as a whole coupled with an ability to turn technical speak into easy to understand language made the process stress free. I would recommend the company to anyone
Edward Hodges, Director
Joining Forces Training

Some more of our clients

Get in touch

We’d love to work with you to help your digital marketing perform better

Do call us on: 01225 439960 or fill in the form below…