Conversion Rate Optimisation with Proven Results

The Service

Your website is there for a reason. It might exist so that people can find out more information about your company or service (brochure website), so someone can buy products you sell (e-commerce website) or so clients can download information or network with you (interactive website).

Whatever the reason, your main objective is to get your website visitor to do something, either then and there, or later. A successful website is one that converts passive website visitors into active visitors or, in other words, one that has a conversion rate optimisation (CRO) strategy in place.

What We Do

Many digital marketing companies claim to be able to improve conversion rates based on experience but in reality no two CRO strategies will be the same. This element of digital marketing depends more on your visitors and your customers than best practice recommendations or past experience. We can’t just assume, for example, that by making your ‘Buy Now’ buttons bigger your conversions will increase because this worked for another website. Instead all our CRO projects start with finding out why your target market isn’t converting … and then fixing it.


Our Process

  • User Evaluation – we will become your target market, identify the reasons why they visit your site and the success with which you fulfill their wishes.
  • Data collection – setting up specific goals and sales funnels in Google Analytics is a skilled task but so important in identifying conversion problems on your site.
  • Visitor testing – we use heatmap software so you can actually see which areas of your site are underperforming and which areas get the most click throughs and conversions.
  • Solutions – our recommendations will be based on your specific target market, your website’s specific problem areas.
  • Test and Review – there is no such thing as a 100% conversion rate, but each time we go through the above process we will be able to improve on your conversion rate and adapt as your customers’ preferences and behaviours change.


Your Online Marketing And Web Design Department

Varn are great to work with and understand the importance of making sure that a company’s website and online marketing plan not only improves search engine rankings but more importantly increases ROI
Jon Marling, Owner
Paper Bag Co
The team at Varn were excellent during the planning and development of our new web site. A personal approach, and interest not only in the project but the business as a whole coupled with an ability to turn technical speak into easy to understand language made the process stress free. I would recommend the company to anyone
Edward Hodges, Director
Joining Forces Training

Some more of our clients

Get in touch

We’d love to work with you to help your digital marketing perform better

Do call us on: 01225 439960 or fill in the form below…